Online Training on The Complete Facebook Paid Marketing (A-Z)

Online Training on The Complete Facebook Paid Marketing (A-Z)

Understand How to Get Laser Targeted Traffic That would be interested in your Product/Services.Fully understand different types of Facebook Ads and objectives

course at a glance

  • Date : 21 Apr - 5 May 2020
  • No. of Classes/ Sessions : 8
  • Total Hours : 16
  • Last Date of Registration : 21 Apr 2020
  • Class Schedule :
    • Sunday - 2:00 PM - 4:00 PM
    • Tuesday - 2:00 PM - 4:00 PM
    • Thursday - 2:00 PM - 4:00 PM
  • venue : This Training will be provided online. BASIS Institute of Technology & Management (BITM) BDBL Bhaban (3rd Floor - East), 12 Kawran Bazar, Dhaka -1215.

Price: TK. 2,000
(Excluding VAT & TAX)

This training is organized by BITM. Training will be conducted through online.
What you’ll learn:

  • Why Facebook ads are important for our businesses
  • Why people fail at Facebook ads and how you can avoid these mistakes
  • Know how to create different types of Facebook Ads (hands on demos)
  • How to Build custom audiences from your email list & website visitors
  • Create and install Facebook pixel for conversion tracking
  • Understand How to Get Laser Targeted Traffic That would be interested in your Product/Services.
  • Fully understand different types of Facebook Ads and objectives
  • Create custom audiences for retargeting


Course Outline:

Module 1:

Everything about Facebook Paid Marketing

  • Define & Differentiate Marketing & Branding 
  • Define Facebook Marketing
  • Advantages of Advertising on Facebook
  • Comparison between Facebook advertising & Google Ads Advertising
  • Grow your (Global+Local) Business leveraging the power of Facebook ads

The ABC’s of Facebook Marketing

  • Define & Differentiate Marketing & Branding
  • Define Facebook Marketing
  • Advantages of Advertising on Facebook
  • Comparison between Facebook advertising & Google Ads Advertising
  • Grow your (Global+Local) Business leveraging the power of Facebook ads


Setting up Facebook Business Page & Business Account

  • Setting up Facebook page
  • General Setting
  • Choose who can publish to your Page timeline
  • News Feed Audience and Visibility for Posts
  • Messages
  • Tagging Ability
  • Page Location
  • Country Restrictions
  • Age Restrictions
  • Page Moderation- How words can be blocked
  • Comment Ranking
  • Remove Page
  • Page Info
  • Messaging
  • Templates and Tabs
  • Advanced Messaging
  • Page Roles
  • People and Other Pages
  • Creating Facebook Business Account
  • Integration of account information & Credit card data into Facebook
  • The most appropriate Billing method for Bangladeshi advertisers
  • Limitations of Facebook Ad Account

 

Selecting Your Best Ad Objectives

  • Set your marketing objectives
  • Explore Different types of campaign objectives (Post Engagement, Website Clicks, App Install, Video Views, Lead Generation, Messages, Reach etc ) Discovering Your Target Market
  • Concept of Target Market & Demography;
  • Target Marketing Segmentation;
  • Create different types of audience based on your market segment
  • Concept of Laser Targeting


Module 2:

Practical Demonstration Session & Complete Facebook Ad Report Analysis

Facebook Campaign Structure

  • Ad Account
  • Creating Campaign
  • Creating adset
  • Creating Ads

Custom Audiences

  • How to create custom audiences
  • Customer List
  • Website traffic
  • Add Retargeting Pixel
  • Lookalike Audience

 
Campaign Measurement Tools

  • Explore Facebook page insights
  • Set up Facebook Pixel
  • Integration Facebook Conversion pixel for WordPress website
  • Importance of using Facebook Pixel
  • Concept of Remarketing
  • Set up custom audience leveraging the power of Facebook pixel


Campaign Report Analysis

  • Ad Relevance Optimization Technique
  • Placement Optimization
  • Age Group Based optimization
  • Location optimization
  • Device optimization
  • Time optimization



Module 3:

Online Marketplace Working opportunity with Facebook Marketing Skill

All participants will learn the exact Gig Optimization process for making a Rock-Solid
Gig for Facebook Marketing services learnt from this Training Program.

  • Gig Title Optimization
  • Gig Description Optimization
  • Gig Tagging Optimization
  • Gig Pricing Optimization
  • Gig Image/Thumbnail Optimization


Special Session: Marketplace observation on how and what other Facebook Marketing Professionals are selling

Curriculum

Moudle Online Training on The Complete Facebook Paid Marketing (A-Z) 16 Hrs

Tentative Class Start

21st April, 2020

Available Seat

10 / 15

who can join

This Workshop Is Tailored For :

Social media managers, Facebook marketers & Marketing Consultants

Entrepreneurs, Bloggers & Small-Medium Business Owners

Nothing to worry even if you’re a complete NEWBIE or FRESHER – This training is designed to help you become a Facebook Paid Marketing expert.

ANYONE looking to MASTER Facebook Marketing!

ANYONE looking to MASTER Facebook Ads!

ANYONE looking for the most highly targeted and cheapest advertising strategies on Facebook!

Meet the Instructor