Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.

This diploma course is jointly organized by BITM & United International University. Training will be held in United International University (UIU) Campus.

 Course Duration: 24 Weeks

Admission Requirements:

• Minimum Bachelor degree from any recognized university/university college
• 2 Passport size photographs
• Photocopy of NID/Passport
• Photocopy of all Certificates & Mark sheet

Tuition fees Breakdown:

• Admission Form: Tk. 500.00
• Admission Fees: Tk. 10,000.00 (non refundable)
• Tuition Fees: Tk. 32,400.00 for the program (Waiver applicable only on this amount)
  Total cost of the program: Tk. 42,900.00

Waiver on tuition fees:

• 25% off for UIU & BITM graduates;
• 25% off for a group of 3 or more employees from the same organization;
• 25% off for the members of any registered professional bodies in Bangladesh;
• 25% off for ICAB Students & members
• 30% off for paying full tuition fees at the time of admission. (Total Tk. 33,180.00)

Note: Students will be eligible for any ONE of the above waiver options.

Mode of Payment:

Installment 1: BDT 15,500 (At the time of admission)

Installment 2: BDT 13,700 (Before the final exam of Term-I)

Installment 3: BDT 13,700 (Before the final exam of Term-II)

Detail Outline:

SEMESTER-1

1. Introduction to Marketing

• Marketing and Digital Marketing
• The Marketing Mix – Product
• The Marketing Mix – Price
• The Marketing Mix – Place
• The Marketing Mix – Promotion
• Marketing Research
• Market Segmentation
• Internal and External Assessment
• Internal and External Assessment
• Setting Objectives and Strategies
• The Marketing Budget
• The Marketing Plan

2. Website Design & Structure Concept With SEO Basic

• Introduction to Websites, Domain & Hosting
• Introduction to cPanel & WordPress Installation
• Building Your First Portfolio Website
• Practical Task - Create Your First Website
• Introduction to Search Engine
• Understanding Google's Webmaster Guidelines
• User Experience (UX) and Usability
• Color Psychology in Website Design
• Practical task on Website design and structure
• Content Creation Strategies for Services and Blogs
• Practical takl: Completing a Search Engine-Friendly Website Design with Content, Ready for Launch
• Create an Ad campaign & Exam 

  3. Content and email marketing

• Web content writing
• Technical and Creative Writing
• Social media content creation
• Video content creation
• Email Marketing 

SEMESTER-2

4. Advanced Search Engine Optimization (SEO)

• Mastering Branding: Elevate Your Business or Personal Brand
• Introduction of Keyword Research
• On-Page Optimization
• Technical SEO
• Practical Task: Implement SEO on Website
• E-commerce SEO & Local SEO
• Google Search Console & GA4 Basic
• Off-Page Optimization

5. Social Media Marketing (SMM)

• Facebook Marketing and advertisement 
• Youtube marketing 
• Instagram Marketing 
• LinkedIn Marketing 

6. Data Analysis, Sales Funnel & Monetization

• Web Analytics
• Strategy, Reporting and Scaling 
• Sales funnel process and application 
• Monetize your digital marketing knowledge 
• Monetize your digital marketing knowledge 

Degree requirements:

Students must complete the following six courses with a minimum of 2.5 CGPA.

Curriculum