Certified Training on Search Engine Optimization (SEO)

Certified Training on Search Engine Optimization (SEO)

This is a complete practical training focused towards developing your SEO skills. You will get to know and learn all the basic SEO techniques and detailed strategies to maximize your expertise on SEO.

course at a glance

  • Date : 27 Apr - 22 Jun 2024
  • No. of Classes/ Sessions : 24
  • Total Hours : 48
  • Last Date of Registration : 25 Apr 2024
  • Class Schedule :
    • Saturday - 6:30 PM - 8:30 PM
    • Monday - 6:30 PM - 8:30 PM
    • Wednesday - 6:30 PM - 8:30 PM
  • venue : BASIS Institute of Technology & Management Limited BDBL Bhaban (3rd Floor - East), 12 Kawran Bazar, Dhaka -1215. Contact Number: 01989408040

Price: TK. 12,000
(including VAT & TAX)
One time full payment: BDT 10,000

This Training is organized by BITM & Training will be held in BITM Lab

Course Outline:

Class 01 Introduction to SEO:

● Understanding the fundamentals of SEO
● Overview of SEO and its importance for websites
● How Search Engine Works
● How you can start SEO to rank your website

Class 02 Understand to the Domain & Web Hosting:

● Know About Domain & Web Hosting
● Importance of CMS to Develop a website for SEO
● Optimizing link structure, site title, and meta descriptions
Class 03 Competitor & Keyword Research
● Understanding the Competitors for Your Business
● keyword research tools and techniques
● Identifying target keywords for Web Content content

● Analyzing keyword competition and search volume

Class 04 Keyword Research with Content Writing:

● Storytelling
● Content Strategy
● Content Framework for SEO
● Audience / Customer research for Content

Class 04 SEO Article Writing:

● Web Content Writing
● Review Writing
● SEO Content Writing Techniques
● Influence based sales content writing

Class 05 On-Page SEO Optimization:

● Creating SEO-friendly content with proper headings and formatting
● Optimizing images for SEO
● Implementing internal linking strategies

Class 07 Off-Page SEO Strategies:

● Understanding the importance of backlinks for SEO
● Creating an effective link building strategy
● Guest blogging, outreach, and
● Other off-page SEO tactics

Class 08 Advanced Off-Page SEO Strategies:

● Outreach and link-building strategies
● Guest blogging and content syndication
● Monitoring backlink profile and disavowing toxic links

Class 09 Local SEO Optimization for Websites:

● Optimizing Websites for local search results
● Creating and optimizing Google My Business listing
● Leveraging local citations and reviews for SEO

Class 10 SEO Audit and Analysis:

● Performing a comprehensive SEO audit for websites
● Identifying areas for improvement and optimization
● Utilizing Google Analytics and Search Console for insights

Class 11 Advanced SEO Techniques:

● Advanced keyword research strategies
● Structured data implementation for rich snippets
● Advanced on-page optimization techniques

Class 12 E-commerce SEO:

● Optimizing websites for e-commerce platforms
● Product page optimization for better search visibility
● Implementing SEO for product categories and tags

Class 13 Content Marketing:

● Basics of SEO for content marketing
● Keyword research and integration
● On-page optimization techniques

Class 14 Content Strategy Development:

● Defining target audience and buyer personas
● Setting content marketing objectives and KPIs
● Developing a content calendar and editorial plan

Class 15 Content Marketing Strategies:

● Creating a content marketing plan for WordPress websites
● Leveraging social media for content distribution and engagement
● Measuring content marketing ROI

Class 16 Blogging for SEO Success:

● Developing a content calendar for consistent blogging
● Writing engaging and SEO-friendly blog posts
● Promoting blog content for maximum visibility

Class 17 Web / CMS tools:

● Exploring advanced SEO tools and plugins for WordPress
● Leveraging A/B testing tools for optimization
● Integrating Google Analytics and other tracking tools

Class 18 SEO Copywriting Techniques:

● Crafting compelling meta titles and descriptions
● Writing SEO-friendly headlines and subheadings
● Optimizing content for featured snippets and voice search

Class 19 SEO Strategy and Future Trends:

● Developing a long-term SEO strategy for any websites
● Staying updated with the latest SEO trends and algorithm changes
● Q&A session and course wrap-up

Class 20 SEO Analytics and Reporting:

● Utilizing Google Analytics for SEO insights
● Tracking key SEO metrics
● Generating SEO reports for clients or stakeholders

Class 21-24 SEO Strategy Development and Implementation:

● Developing a comprehensive SEO strategy for any corporate websites
● Implementing SEO best practices
● Continuous monitoring, optimization, and adapting to algorithm changes

Curriculum

Search Engine Optimization (SEO) Search Engine Optimization (SEO) 48 Hrs

Tentative Class Start

27th April, 2024

Available Seat

10 / 20

who can join

The prerequisites for this course are nothing more than basic computer skills.

Meet the Instructor