This Training is organized by BITM & Training will be held in BITM Lab

Course Outline:

Class 01 Introduction to SEO:

● Understanding the fundamentals of SEO
● Overview of SEO and its importance for websites
● How Search Engine Works
● How you can start SEO to rank your website

Class 02 Understand to the Domain & Web Hosting:

● Know About Domain & Web Hosting
● Importance of CMS to Develop a website for SEO
● Optimizing link structure, site title, and meta descriptions
Class 03 Competitor & Keyword Research
● Understanding the Competitors for Your Business
● keyword research tools and techniques
● Identifying target keywords for Web Content content

● Analyzing keyword competition and search volume

Class 04 Keyword Research with Content Writing:

● Storytelling
● Content Strategy
● Content Framework for SEO
● Audience / Customer research for Content

Class 04 SEO Article Writing:

● Web Content Writing
● Review Writing
● SEO Content Writing Techniques
● Influence based sales content writing

Class 05 On-Page SEO Optimization:

● Creating SEO-friendly content with proper headings and formatting
● Optimizing images for SEO
● Implementing internal linking strategies

Class 07 Off-Page SEO Strategies:

● Understanding the importance of backlinks for SEO
● Creating an effective link building strategy
● Guest blogging, outreach, and
● Other off-page SEO tactics

Class 08 Advanced Off-Page SEO Strategies:

● Outreach and link-building strategies
● Guest blogging and content syndication
● Monitoring backlink profile and disavowing toxic links

Class 09 Local SEO Optimization for Websites:

● Optimizing Websites for local search results
● Creating and optimizing Google My Business listing
● Leveraging local citations and reviews for SEO

Class 10 SEO Audit and Analysis:

● Performing a comprehensive SEO audit for websites
● Identifying areas for improvement and optimization
● Utilizing Google Analytics and Search Console for insights

Class 11 Advanced SEO Techniques:

● Advanced keyword research strategies
● Structured data implementation for rich snippets
● Advanced on-page optimization techniques

Class 12 E-commerce SEO:

● Optimizing websites for e-commerce platforms
● Product page optimization for better search visibility
● Implementing SEO for product categories and tags

Class 13 Content Marketing:

● Basics of SEO for content marketing
● Keyword research and integration
● On-page optimization techniques

Class 14 Content Strategy Development:

● Defining target audience and buyer personas
● Setting content marketing objectives and KPIs
● Developing a content calendar and editorial plan

Class 15 Content Marketing Strategies:

● Creating a content marketing plan for WordPress websites
● Leveraging social media for content distribution and engagement
● Measuring content marketing ROI

Class 16 Blogging for SEO Success:

● Developing a content calendar for consistent blogging
● Writing engaging and SEO-friendly blog posts
● Promoting blog content for maximum visibility

Class 17 Web / CMS tools:

● Exploring advanced SEO tools and plugins for WordPress
● Leveraging A/B testing tools for optimization
● Integrating Google Analytics and other tracking tools

Class 18 SEO Copywriting Techniques:

● Crafting compelling meta titles and descriptions
● Writing SEO-friendly headlines and subheadings
● Optimizing content for featured snippets and voice search

Class 19 SEO Strategy and Future Trends:

● Developing a long-term SEO strategy for any websites
● Staying updated with the latest SEO trends and algorithm changes
● Q&A session and course wrap-up

Class 20 SEO Analytics and Reporting:

● Utilizing Google Analytics for SEO insights
● Tracking key SEO metrics
● Generating SEO reports for clients or stakeholders

Class 21-24 SEO Strategy Development and Implementation:

● Developing a comprehensive SEO strategy for any corporate websites
● Implementing SEO best practices
● Continuous monitoring, optimization, and adapting to algorithm changes

Curriculum