1. Business Communication

• Introduction to Business Communication
• Importance of focusing on Interpersonal and Group Communication
• Work Mannerism
• Body Language
• Rules of making a positive impression on the job
• Expressions of office works
• Advanced business expressions
• How to politely accept and reject suggestions
• How to professionally express negative ideas
• Challenges of working in a diverse environment and how to overcome them
• Meeting and greeting new people
• Honing written communication skills
• Meeting manners
• Chairing a meeting
• Attending a meeting
• Business Negotiations
• How to deal with and manage ethical dilemmas at work
• Communication etiquettes during Business Travels
• How to always act proactively
• Direct communication
• Indirect communication
• Email etiquettes
• Types of professional letters and writing letters professionally
• Mastering presentation
• Planning Spoken and Written Messages
• Preparing Spoken and Written Messages

2. Accounting & Finance for the Non Accountant people

The Basic concepts of Accounting and Finance

• Introduction
• Business Entity .
• General Accepted Accounting Principal
• Branches of Accounting

Understand of Bookkeeping and Accounting Article

• Introduction
• Financial Operation and equation of accounting
• Accounting voucher and original book of entry
• Information flow in Accounting System

Financial Reporting

• Introduction
• Financial Reporting
• Elements of Financial Statements

Financial Statement Analysis

• Introduction
• Horizontal and Vertical Analysis
• Analysis by Financial Ratio
• concluding from All Ratios

Management Accounting

• Introduction
• Basic Concepts in cost Accounting
• Expenses
• Financial Planner and Budget
• Managed Earning and Break Even Point

Financial Management

• Introduction
• Basic Concepts in Financial Management
• Capital Budgeting and Decision Making Different Terms
• Investing Management
• Methods and Sources of Financing

Audit

• Introduction
• Basic Concepts in Audit
• Audit Standards and Audit Reports

3. Digital Marketing

• Introduction to Marketing
• Website Planning and Creation
• Content and email marketing
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Data Analysis, sales funnel & monetization

 

SEMESTER-2

4. HR Practice

• Introduction
• Planning Manpower
• Traditional and Competency based Job Analysis
• Recruitment and Selection
• Training and development
• Performance management systems
• Labor laws and statuary compliances
• Remuneration and compliance management
• Disciplinary procedure
• Human Resources Information Systems
• HR Analytics
• Employee engagement and HR Branding
• Corporate Storytelling
• Handling complaints
• Business Acumen
• Leadership Quotient (LQ)

 

5. Leadership Management

• Executive presence for leaders
• Leadership tips
• Toastmasters leadership
• Collaboration
• Getting people to do what you want
• Power - gaining and understanding its role in leadership
• Personalities
• Body language
• Email and phone communication
• Communicating in person
• Stress management
• Good habits for leadership
• Personal branding
• Interview skills

6. Entrepreneurship

• Primary Customer Research
• Bottom-Up Market Analysis
• Market Segmentation
• Beachhead Market Analysis
• Development of End User Profile
• Profiling of Customer Persona
• Estimation of Total Addressable Market Size
• Analysis of Full Product Life Cycle Use Case
• Design of High Level Product Specification
• Estimation of Quantified Value Proposition
• Charting of Competitive Position
• Development of your company’s “Secret Sauce”
• Designing a business model;
• Pricing your product;
• Building a sales process;
• Measuring your cost of customer acquisition;
• Estimating the lifetime value of your customer.
• Creating a business-to-business (B2B) product or service;
• Building a multi-sided marketplace;
• Entering a competitive market.

Curriculum