Post Graduate Diploma (PGD) in Business Administration

Post Graduate Diploma (PGD) in Business Administration

This business administration program will be a game changer in your career by teaching you how to communicate effectively, lead and motivate people, think critically and make right decisions.

course at a glance

  • Date : 7 Oct - 17 Mar 2023
  • No. of Classes/ Sessions : 72
  • Total Hours : 144
  • Last Date of Registration : 29 Sep 2022
  • Class Schedule :
    • Friday - 8:30 AM - 10:30 AM
    • Friday - 10:45 AM - 12:45 PM
    • Friday - 2:30 PM - 4:30 PM
  • venue : United International University (UIU) Campus. United City, Madani Avenue, Badda, Dhaka-1212

Price: TK. 60,000
(including VAT & TAX)
Discount Price TK. 40,000 (Only for 1st Batch)

Post Graduate Diploma (PGD) in Business Administration
Course Duration: 6 Months
Total: 2 Semesters & 18 Credits
Each Semester has contain 3 courses & Every Courses has contain 3 Credits

It takes a great communicator and leader to drive his/her team through challenges and take intelligent decisions in pursuit of a large goal. The PGDBA program is endowed with highly demanding skills like Business Communication, Accounting and Finance for the Non-Accountant people, Leadership Management and more to make its students powerful leaders in their respective organizations.

This diploma course is jointly organized by BITM & United International University. Training will be held in United International University (UIU) Campus.


1. Business Communication

  • Introduction to Business Communication
  • Importance of focusing on Interpersonal and Group Communication
  • Work Mannerism
  • Body Language
  • Rules of making a positive impression on the job
  • Expressions of office works
  • Advanced business expressions
  • How to politely accept and reject suggestions
  • How to professionally express negative ideas
  • Challenges of working in a diverse environment and how to overcome them
  • Meeting and greeting new people
  • Honing written communication skills
  • Meeting manners
  • Chairing a meeting
  • Attending a meeting
  • Business Negotiations
  • How to deal with and manage ethical dilemmas at work
  • Communication etiquettes during Business Travels
  • How to always act proactively
  • Direct communication
  • Indirect communication
  • Email etiquettes
  • Types of professional letters and writing letters professionally
  • Mastering presentation
  • Planning Spoken and Written Messages
  • Preparing Spoken and Written Messages

2. Accounting & Finance for the Non Accountant people

The Basic concepts of Accounting and Finance

  • Introduction
  • Business Entity .
  • General Accepted Accounting Principal
  • Branches of Accounting

Understand of Bookkeeping and Accounting Article

  • Introduction
  • Financial Operation and equation of accounting
  • Accounting voucher and original book of entry
  • Information flow in Accounting System

Financial Reporting

  • Introduction
  • Financial Reporting
  • Elements of Financial Statements

Financial Statement Analysis

  • Introduction
  • Horizontal and Vertical Analysis
  • Analysis by Financial Ratio
  • concluding from All Ratios

Management Accounting

  • Introduction
  • Basic Concepts in cost Accounting
  • Expenses
  • Financial Planner and Budget
  • Managed Earning and Break Even Point

Financial Management

  • Introduction
  • Basic Concepts in Financial Management
  • Capital Budgeting and Decision Making Different Terms
  • Investing Management
  • Methods and Sources of Financing


  • Introduction
  • Basic Concepts in Audit
  • Audit Standards and Audit Reports

3. Digital Marketing

  • Introduction to Marketing
  • Website Planning and Creation
  • Content and email marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Data Analysis, sales funnel & monetization



4. HR Practice

  • Introduction
  • Planning Manpower
  • Traditional and Competency based Job Analysis
  • Recruitment and Selection
  • Training and development
  • Performance management systems
  • Labor laws and statuary compliances
  • Remuneration and compliance management
  • Disciplinary procedure
  • Human Resources Information Systems
  • HR Analytics
  • Employee engagement and HR Branding
  • Corporate Storytelling
  • Handling complaints
  • Business Acumen
  • Leadership Quotient (LQ)


5. Leadership Management

  • Executive presence for leaders
  • Leadership tips
  • Toastmasters leadership
  • Collaboration
  • Getting people to do what you want
  • Power - gaining and understanding its role in leadership
  • Personalities
  • Body language
  • Email and phone communication
  • Communicating in person
  • Stress management
  • Good habits for leadership
  • Personal branding
  • Interview skills

6. Entrepreneurship

  • Primary Customer Research
  • Bottom-Up Market Analysis
  • Market Segmentation
  • Beachhead Market Analysis
  • Development of End User Profile
  • Profiling of Customer Persona
  • Estimation of Total Addressable Market Size
  • Analysis of Full Product Life Cycle Use Case
  • Design of High Level Product Specification
  • Estimation of Quantified Value Proposition
  • Charting of Competitive Position
  • Development of your company’s “Secret Sauce”
  • Designing a business model;
  • Pricing your product;
  • Building a sales process;
  • Measuring your cost of customer acquisition;
  • Estimating the lifetime value of your customer.
  • Creating a business-to-business (B2B) product or service;
  • Building a multi-sided marketplace;
  • Entering a competitive market.


Post Graduate Diploma (PGD) in Business Administration Post Graduate Diploma (PGD) in Business Administration 144 Hrs

Tentative Class Start

7th October, 2022

Available Seat

10 / 20

who can join

Who has completed at least Bachelor degree.

Meet the Instructor