Course Summary
Course Title: Graphic Design for Freelancing
Course Duration: 8 Weeks
Course Level: Beginner to Intermediate
Total Hour: 48 hr.
Class: 24
Class Duration: 2 hr.
Course Goals & Objective
Introduction to the Graphic Design Industry
- Students are introduced to the graphic design industry through brand & identity materials, product packaging, magazines, internet, website, mobile apps etc.
- Learn how to use Adobe Photoshop CC & Adobe Illustrator
- Demonstrate a thorough understanding of the elements of graphic
- Students will learn to demonstrate positive work
- Students will learn to solve problems using critical
Introduction to the equipment
Students use multimedia elements to create projects with graphic design software. The introduction of each piece of equipment would be tied to a relevant graphics project. Computer, Scanner, Camera, Digital tablet, Printer etc.
Elements of Design
Students learn about design elements through projects such as; creating examples of color schemes using graphic software and creating an original alphabet based on a theme. Each project includes self-reflection and a peer review.
Principles of Design
Students learn the principles of design through projects such as; basic Logo design, visiting card, image editing, clipping path, banner ads, social media ads, etc. They do a self-reflection on their projects. Some projects include a presentation to the class.
- Balance
- Contrast
- Emphasis/Dominance
- Harmony
- Movement/Rhythm
- Proportion
- Repetition/Pattern
- Unity
- Variety
Course Overview
Graphic Design for Freelancing course will deepen your understanding of graphic design and its associated knowledge and skills. You'll explore different design methodologies – such as brand logo & brand identity design, packaging & print advertisement design, digital advertisement design, social media brand design & digital ads design, – and apply them to ‘real-world’ situations. You'll channel your design skills while creating professional links in various creative industries and communities.
This Graphic Design for Freelancing course will provide you with the expertise and support you need to develop your practice, sharpen your skills and grow your career in graphic design and other creative industries: opening up possibilities for future employment and entrepreneurship when you graduate.
If you’re an ambitious, intellectually curious creative looking to develop your work to meet the ever-changing demands of the creative industries, then our Graphic Design Master’s course is for you.
Eligibility
No knowledge of graphic design is required.
Why choose the Graphic Design for Freelancing Course?
Visual communication is a huge part of day-to-day life. As a graphic designer, you could be involved in numerous branding and advertising campaigns, website development projects, mobile Apps projects, &even publishing.
These courses are often interdisciplinary in approach, combining theory such as social politics, cultural theory and communications and applied graphic design practice. For example, you might explore consumer behaviors in relation to branding, logo design or even packaging of domestic products through computer-generated design.
Careers in the field are highly varied, and will differ depending on your specialisation. For example, you might wish to work on a freelance basis producing digital or printed content for any number of companies. Alternatively, you may opt to work for a design agency, or as part of an in-house department for large companies such as retailers, marketing agency. And web development companies producing multi-channeled content.
PROGRAM CURRICULUM
Course Objectives:
- Understand the fundamentals of graphic
- Develop practical skills in design software (Adobe Creative Suite).
- Learn how to build a
- Gain insights into freelancing, client management, and business
- Equip students with the tools to start a freelance graphic design
Week 1: Introduction to Graphic Design
- Overview of Graphic Design: Definition, history, and
- Principles of Design: Balance, contrast, emphasis, movement, proportion, rhythm, unity, and
- Elements of Design: Line, shape, color, texture, space, and
- Introduction to Design Software: Overview of tools like Adobe Photoshop, Illustrator,
Week 2: Typography and Color Theory
- Typography Basics: Fonts, typefaces, and typography
- Typography in Design: Hierarchy, readability, and
- Color Theory: Color wheel, color harmony, and psychology of
- Color in Design: Applying color theory to
Week 3: Branding and Identity Design
- Understanding Branding: What is a brand, and why is it important?
- Logo Design: Principles, process, and
- Creating Brand Identity: Developing a cohesive visual identity (logo, colors, typography, and imagery).
- Case Studies: Analyzing successful
Week 4: Stationery Design
- Introduction to Stationery Design:
- The Role of Stationery in Branding
- Overview of Stationery Items (Business Cards, Letterheads, Envelopes, )
- Historical Context and Modern Trends in Stationery Design
Design Principles for Stationery
- Fundamental Design Principles (Balance, Contrast, Alignment, Repetition)
- Composition and Layout Techniques
- Understanding Negative Space
Typography in Stationery Design
- Introduction to Typography
- Choosing Fonts for Stationery
- Hierarchy and Readability in Typography
Color Theory and Application
- Basics of Color Theory
- Color Psychology and Its Impact on Branding
- Creating Color Palettes for Stationery Design
Branding and Stationery Design
- Understanding Branding Concepts
- Integrating Brand Identity into Stationery
- Case Studies of Successful Brand Stationery
Week 5: Digital and Print Design
- Digital Design:
- Designing for websites
- Social media
- Digital
Print Design
- Understanding formats, resolution, bleed, trim line, safety
- Color
- Common Print Materials: Flyer, brochures,
- Design Workflow: From concept to final product in both digital and print
Week 6: Portfolio Development
- Building a Portfolio: Selecting and curating
- Portfolio Formats: Print digital portfolios, personal websites.
- Presenting Work: How to showcase projects
- Critique Sessions: Peer review and feedback on portfolio
Week 7: Introduction to Freelancing
- Freelancing Basics: Pros and cons of freelancing, understanding the
- Setting Up Your Freelance Business: Legal structure, taxes, and
- Finding Clients: Networking, online platforms (Freelance/Fiverr).
- Creating Contracts: Essential elements, protecting your work, and setting
Week 8: Client Management and Communication
- Understanding Client Needs: Asking the right questions and interpreting
- Effective Communication: Managing client relationships, handling feedback, and
- Pricing Your Work: How to set rates, create packages, and handle
Final Project: Comprehensive Freelance Design Project
- Project Brief: Students will create a brand identity package, including a logo, business card, website mockup, and social media graphics.
- Client Simulation: Work through the process from initial client meeting to final
- Presentation: Present the project to the class for critique and
Assessment and Certification:
- Weekly Assignments: Practical exercises based on the weekly
- Final Project: Graded based on creativity, adherence to the brief, and
Certification: Upon successful completion of the course and final project.
Curriculum
| Module |
Online Training on Graphics Design for Freelancing |
24 Hrs |
