This training is jointly organized by BITM LTD & Arena Excellence Limited

Training will be held in Arena Excellence Limited


Course Outline:

Module 1: Introduction to SEO

1.    What is SEO?

• Definition and Importance
• How Search Engines Work
• Key Components of SEO (On-Page, Off-Page, Technical)
• White Hat Black Hat SEO

2.    History of SEO

• Evolution of Search Engines
• Major Algorithm Updates (Panda, Penguin, Hummingbird, )
• Trends in SEO

3.    SEO Industry Overview

• SEO in the Digital Marketing Ecosystem
• The Role of an SEO Specialist
• Career Opportunities in SEO

Module 2: Keyword Research

1.    Understanding Keywords

• Types of Keywords (Short-Tail, Long-Tail, LSI)
• Search Intent and User Behavior 

2.    Tools for Keyword Research

• Google Keyword Planner
• SEMrush, Ahrefs, Moz
• Free Tools (Uber suggest, Answer The Public)

3.    Keyword Research Process

• Finding and Analyzing Keywords
• Competitor Analysis
• Selecting Target Keywords
• Creating a Keyword Map

Module 3: On-Page SEO

1.    Content Optimization

• Writing SEO-Friendly Content
• Using Keywords Naturally
• Content Formatting and Structure

2.    Meta Tags Optimization

• Title Tags, Meta Descriptions
• Header Tags (H1, H2, )
• Image Alt Text

3.    Internal Linking

• Importance of Internal Links
• Best Practices for Internal Linking

4.    URL Structure

• SEO-Friendly URLs
• Best Practices for URL Optimization

5.    User Experience (UX)

• Page Load Speed
• Mobile Optimization
• Readability and Accessibility 

Module 4: Technical SEO

1.    Website Architecture

• Crawling and Indexing
• XML Sitemaps
• txt

2.    Site Speed Optimization

• Importance of Speed in SEO
• Tools to Measure Site Speed
• Techniques to Improve Load Time

3.    Mobile SEO

• Mobile-First Indexing
• Responsive Design
• AMP (Accelerated Mobile Pages)

4.    Schema Markup

• Introduction to Structured Data
• Implementing Schema Markup
• Rich Snippets

5.    HTTPS and Site Security

• Importance of HTTPS
• Implementing SSL Certificates 

Module 5: Off-Page SEO

1.    Link Building Strategies

• Importance of Backlinks
• Types of Links (DoFollow NoFollow)
• Link Earning Link Building

2.    Techniques for Acquiring Backlinks

• Guest Blogging
• Skyscraper Technique
• Broken Link Building

3.    Social Signals and SEO

• Role of Social Media in SEO
• Building Brand Presence Online

4.    Local SEO

• Importance of Local SEO
• Google My Business Optimization
• Local Citations and NAP Consistency
• Reviews and Ratings Management 

Module 6: Content Marketing and SEO

1.    Content Strategy

• Importance of Content in SEO
• Developing a Content Calendar
• Content Pillars and Clusters

2.    Types of Content

• Blog Posts, Articles, and Guides
• Infographics, Videos, and Visual Content
• Case Studies, White Papers, and eBooks 

3.    Content Distribution

• Promoting Content Through Various Channels
• Guest Posting and Content Syndication
• Content Amplification Techniques

Module 7: Analytics and SEO Tools

1.    SEO Metrics and KPIs

• Key SEO Metrics (Organic Traffic, CTR, Bounce Rate, )
• Setting Up and Tracking SEO KPIs

2.    Google Analytics and Google Search Console

• Setting Up and Using Google Analytics
• Leveraging Google Search Console for SEO
• Understanding Reports and Data

3.    Other SEO Tools

• SEMrush, Ahrefs, Moz, Screaming Frog
• Tools for Rank Tracking and Reporting 

Module 8: Advanced SEO Strategies

1.    Voice Search Optimization

• Importance of Voice Search
• Optimizing for Voice Queries
• Structured Data and Featured Snippets

2.    SEO for E-commerce

• Product Page Optimization
• SEO for Product Descriptions and Images
• Navigational Structure for E-commerce Sites

3.    International SEO

• Challenges in International SEO
• Hreflang Tags and Multilingual Sites
• Localizing Content for Different Regions

4.    SEO Audits

• Conducting an SEO Audit
• Identifying and Fixing SEO Issues
• Using SEO Audit Tools 

Module 9: Algorithm Updates and SEO Adaptation

1.    Understanding Algorithm Changes

• How Google Updates Affect SEO
• Tracking and Analyzing Updates

2.    Recovering from Penalties

• Types of Penalties (Manual, Algorithmic)
• Strategies for Penalty Recovery
• Tools for Penalty Detection 

3.    Future of SEO

• Emerging Trends in SEO
• AI and Machine Learning in SEO
• Preparing for the Future

Module 10: SEO Strategy and Planning

1.    Building an SEO Strategy

• Setting SEO Goals and Objectives
• Developing an Action Plan

2.    SEO for Different Industries

• SEO Strategies for B2B B2C
• Industry-Specific SEO Tactics

3.    SEO Reporting and Communication

• Creating SEO Reports
• Communicating SEO Results to Stakeholders
• Continuous Improvement and SEO Strategy Adjustment

 Additional Topic

Module 11: Wordpress basic

1.    Domain hosting

2.    Wordpress installation

3.    Theme and plugin

4.    Customized design 

Module 12: SEO friendly content writing

1.    Blog content

2.    Product description

3.    Cody content

4.    Plagiarism free content 

Module 13: Advance SEO Audit

1.    Key point of audit

2.    Audit reporting

3.    SEO improvement planning 

Module 14: Coding website SEO

1.    PHP website SEO

2.    Shopify SEO

3.    Others framework website SEO

Module 15: Local SEO

1.    Importance of local SEO

2.    Google my business optimization

3.    Local citations and NAP consistency

4.    Reviews and rating management

 

 

 

 

Curriculum