This training is jointly organized by BITM & Us Software Ltd

Course Outline:

Core Concepts of Digital Marketing

 

1. Concepts of marketing
2. Concepts of Digital Marketing
3. Understanding Marketing Process
4. Understanding Digital Marketing Process
5. What's the difference between digital marketing and traditional marketing, and why does it matter?
6. Tools of Digital Marketing
7. How We Use Both Digital & Traditional Marketing

 

Website Planning Process

 

1. Core Concepts of Website
2. Understanding domain names & domain extensions
3. Different types of websites
4. Planning & Conceptualizing a Website
5. Booking a domain name & web hosting
6. Adding domain name to web Server
7. Adding webpages & content
8. Building website using CMS
9. Planning for engagement options
10. Landing Pages & Optimization

 

Social Media Marketing

 

1. Core Concepts of Social Media
2. How social media marketing is different than others
3. What & Why is Social Media Marketing
4. Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
5. Buyer’s Journey Alignment with Platforms Behavior
6. Community Building Techniques
7. Content over Social Media & Hashtag Implementation
8. Audience Insight Analysis
9. Social Media Marketing Automation
10. Implement A/B Testing for Social Media

 

Search Engine Optimization

 

1. Core Concepts of SEO
2. What are search engines?
3. What is SERP?
4. What is Search Engines Algorithms?
5. Major functions of a search engine
6. What is keywords?
7. SEO Ranking Factors
8. Top tools for SEO
9. Requirements of ON-Page & OFF-Page Optimization
10. Black Hat SEO vs White Hat SEO
11. Understanding Google Search Console
12. Understanding Google analytics
13. KPIs of Technical SEO 

 

Paid Advertisement

 

1. Core Concepts of Paid Ads
2. What is Facebook Ads?
3. Using Ad Manager for Facebook Ads
4. Rules for running Facebook ads through ad manager
5. What is Google Ads and Smart Campaign?
6. Use of different types of keywords in Google Ads
7. Rules for running search and YouTube ads
8. Ads Campaign Creation & A/B Testing

 

Video Marketing

 

1. Core Concepts of YouTube Marketing
2. Channel Management & Content Planning
3. Video Best Practices
4. Upload your First Video
5. YouTube Video SEO
6. YouTube Analytics and Reporting 

 

Email Marketing

 

1. Core Concepts of Email Marketing
2. Key Concepts of Email Marketing
3. Mail chimp Signatures - Removing & Editing
4. Delivery Factors and Placement Challenges
5. Creating & Designing a Template
6. Challenges faced in sending bulk emails
7. Types of email marketing- Opt-in & bulk emailing
8. Key Campaign Measurement
9. Email Marketing Automation
10. Improving ROI with A/B testing

 

Mobile Marketing

 

1. Core Concepts of Mobile Marketing
2. Opportunities with Mobile Marketing
3. Benefits of SMS
4. SMS Campaign, Types of Campaign & SMS Gateway
5. Benefits of Mobile Content Leveraging
6. Campaign Creation A/B Testing

 

Content Marketing

 

1. Core Concepts of content marketing
2. Objective of content marketing
3. Content marketing 7 step strategy building process
4. Optimizing content for search engines
5. Developing Goals, Customer Personas, Topics

 

Affiliate Marketing

 

1. Core Concepts of affiliate marketing
2. 3 A’s of affiliate marketing
3. How to be a super affiliate?
4. Different ways to do affiliate marketing
5. Getting your started as an affiliate

 

App Store Optimization

 

1. What is app store optimization?
2. Why App Store Optimization is Important
3. App Stores- Google Play, iTunes App Store
4. How Google Play ranking works
5. What ASO tools need to use in 2021

 

Career Opportunities

 

1. Entrepreneur
2. Freelancer
3. Professional Job
4. Recap of Digital Marketing

Certification

Curriculum