This training is jointly organized by BITM & PONDIT.
Training will be held in  PONDIT.

Course Outline:


1. Digital marketing Introduction

• What is digital marketing?
• Why digital marketing
• How digital marketing works
• Digital marketing trends
• Home work

2. The audience Psychology & Consumer Behavior

• How consumer reacts online
• How audience psychology works
• Convert audience based on buying behavior
• Homework

3. Social media marketing part-1

• Overview of Social media marketing
• How social media marketing works
• uses of social media  for marketing
• Social media presence of your brand
• Homework

4. Social media marketing part-2

• Conversion using social media
• Social media marketing strategies
• Best use of different social media for marketing

5.(Email marketing part 1)

• How email marketing works
• Lead generation
• Content for emails
• Email campaign setup
• Homework

6. (Email marketing part 2)

• Analysis the email sending report
• Use of different email marketing tools
• Email marketing automation
• Creating Email funnel
• Homework

7. Search Engine Optimization-1

• Introduction of SEO
• How SEO works
• SEO process overview
• Keyword research
• Homework


8. Search Engine Optimization part-2

• Competitor Analysis
• Content for search engine
• Back link methods
• Homework


9. Facebook ad part-1

• How facebook ad works
• Business manager and ad manager setup
• Audience insight
• Different types of ads
• Homework

10. Facebook ad part-2

• Facebook Pixel and its work
• Live Ad campaign setup
• Custom audience and look a like audience
• Report and analysis
• Homework

11. Facebook ad part-3

• Retargeting ads
• Different Ad scaling methods
• Facebook Ad funnel
• Homework

12. Content Marketing that works

• Importance of content
• Content idea generation
• Viral content creation
• Conversion optimized content
• Homework

13. Google Ads and Display Network Advertising    

• How it works
• Gmail Sponsored Ads
• Show Ads on Specific Sites or Competitors Sites
• Context & Placement
• Targeting
• Tracking & Reporting to monitor ROI
• Homework    

14. Video marketing

• Importance of video marketing
• Content creation for videos
• Youtube SEO
• How to rank on youtube
• Conversion optimized video
• Homework

15. CPA and Affiliate Marketing

• CPA and affiliate marketing model
• Marketplaces introductions and approval
• Select your offer
• Promotion and conversion
• Homework

16. Native Ads

• How native ad works
• Targeting
• Promotion and conversion
• Homework

17. Print On Demand

• How print on demand works
• Niche selection
• How to select right product and design
• Competitor analysis
• Scale the sale
• 1% success rate model


18. Challenges and Opportunities in Digital Marketing

• Earning Opportunities
• Future Opportunities
• How to learn new things

Curriculum