Course Outline


Module 1:
• What is content
• Types of content
• Understand the realities of content writing
• Content writing and its opportunities
• Content Writing as a Career

Module 2 :
• Web content writing
• Technical Writing
• Creative Writing
• Research Writing
• Scientific Writing
• Product description
• Email writing
• Blog writing
• Travel Writing
• Medical Writing
• Article Writing
• Web Copy writing
• Copy Editing

Module 3 :
• Reading for Writing
• Writing Effective Paragraphs
• Pre-writing
• Effective writing
• Communication with Subject Matter Expert
• Grammar for Writers
• Common Grammatical Errors

Module 4 :
• Introduction to Writing – Different types of information
• Planning Your Writing
• Guidelines to Write
• What is a reader centric document?
• Reading for Writing
• Referencing and Plagiarism

Module 5 :
• Search Engine Optimization for your Content
• Keyword Research & Planner
• Elements of SEO Copywriting
• Writing Useful Keywords for search engines
• Keyword Research for Content Creation
• Pre-site, On-site & Off-site Activities
• Writing Meta tags, Title & Description Tags for Google Search Engines
• WordPress content management(CM)

Module 6 :
• Understanding Your Client and Their Objectives
• Building Your Client’s Target Personas
• Analyze Your Client’s Blog
• Research Your Client’s Competitors

Module 7:
• Proof Reading
• Plagiarism
• Editing
• Communication with Graphic Artist
• Rewriting

Module 8:
Portfolio Create
Fiverr profile and gig create

Module 9 :
Gig checking

Module 10:
Freelancing tips and trick

Module 11 :
Problem Sharing

Curriculum