“Referred customers have a 16% higher lifetime value than non-referred customers.”: (Source: Journal of Marketing) The B2C sales and marketing training program will provide the participants with knowledge to grow and develop their sales more profitably. This program will teach the participants to identify, communicate, and sell to their products through direct sales approach in today’s competitive marketplace. The training is focused on developing new business while keeping and growing the existing clientele with the offered products and services.


Course objectives:
At the end of the training, the participants should be able to:
1. Understand the individual purchase process
2. Understand the value equation to communicate to their customers
3. Understand how to identify and communicate with the target market in own localities
4. Identify the influencers of their target market
5. Understand how to become a top sales person
6. Successfully complete the selling sequence to sell their own product/ service
7. Understand the basics of customer retention through follow-up and customer service

No. of participants per session: 10- 25

Training high level outline:
1. Know your customers
2. Marketing tools to reach your customers
3. Qualities of top sales people
4. Direct selling techniques
5. Customer service and complaint handling

Curriculum