Mastering on Digital Marketing

Mastering on Digital Marketing

You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right? You've found the right digital marketing course!

course at a glance

  • Date : 22 May - 14 Jul 2021
  • No. of Classes/ Sessions : 24
  • Total Hours : 72
  • Last Date of Registration : 20 May 2021
  • Class Schedule :
    • Saturday - 6:30 PM - 9:30 PM
    • Monday - 6:30 PM - 9:30 PM
    • Wednesday - 6:30 PM - 9:30 PM
  • venue : BITM , BDBL Bhaban (3rd Floor - East), 12 Kawran Bazar, Dhaka -1215.

Price: TK. 18,000
(Excluding VAT & TAX)
Early Bird Registration Going on Valid Until 30th April, 2021 Taka @15,000

Course Outline:

  1. Core Concepts of Digital Marketing
    • Concepts of marketing
    • Concepts of Digital Marketing
    • Understanding Marketing Process
    • Understanding Digital Marketing Process
    • What's the difference between digital marketing and traditional marketing, and why does it matter?
    • Tools of Digital Marketing
    • How We Use Both Digital & Traditional Marketing
  2. Website Planning Process
    • Core Concepts of Website
    • Understanding domain names & domain extensions
    • Different types of websites
    • Planning & Conceptualizing a Website
    • Booking a domain name & web hosting
    • Adding domain name to web Server
    • Adding webpages & content
    • Building website using CMS
    • Planning for engagement options
    • Landing Pages & Optimization
  1. Social Media Marketing
    • Core Concepts of Social Media
    • How social media marketing is different than others
    • What & Why is Social Media Marketing
    • Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
    • Buyer’s Journey Alignment with Platforms Behavior
    • Community Building Techniques
    • Content over Social Media & Hashtag Implementation
    • Audience Insight Analysis
    • Social Media Marketing Automation
    • Implement A/B Testing for Social Media
  2. Search Engine Optimization
    • Core Concepts of SEO
    • What are search engines?
    • What is SERP?
    • What is Search Engines Algorithms?
    • Major functions of a search engine
    • What is keywords?
    • SEO Ranking Factors
    • Top tools for SEO
    • Requirements of ON-Page & OFF-Page Optimization
    • Black Hat SEO vs White Hat SEO
    • Understanding Google Search Console
    • Understanding Google analytics
    • KPIs of Technical SEO 
  1. Paid Advertisement
    • Core Concepts of Paid Ads
    • What is Facebook Ads?
    • Using Ad Manager for Facebook Ads
    • Rules for running Facebook ads through ad manager
    • What is Google Ads and Smart Campaign?
    • Use of different types of keywords in Google Ads
    • Rules for running search and YouTube ads
    • Ads Campaign Creation & A/B Testing
  1. Video Marketing
    • Core Concepts of YouTube Marketing
    • Channel Management & Content Planning
    • Video Best Practices
    • Upload your First Video
    • YouTube Video SEO
    • YouTube Analytics and Reporting 
  1. Email Marketing
    • Core Concepts of Email Marketing
    • Key Concepts of Email Marketing
    • Mail chimp Signatures - Removing & Editing
    • Delivery Factors and Placement Challenges
    • Creating & Designing a Template
    • Challenges faced in sending bulk emails
    • Types of email marketing- Opt-in & bulk emailing
    • Key Campaign Measurement
    • Email Marketing Automation
    • Improving ROI with A/B testing
  1. Mobile Marketing
    • Core Concepts of Mobile Marketing
    • Opportunities with Mobile Marketing
    • Benefits of SMS
    • SMS Campaign, Types of Campaign & SMS Gateway
    • Benefits of Mobile Content Leveraging
    • Campaign Creation A/B Testing
  1. Content Marketing
    • Core Concepts of content marketing
    • Objective of content marketing
    • Content marketing 7 step strategy building process
    • Optimizing content for search engines
    • Developing Goals, Customer Personas, Topics
  1. Affiliate Marketing
    • Core Concepts of affiliate marketing
    • 3 A’s of affiliate marketing
    • How to be a super affiliate?
    • Different ways to do affiliate marketing
    • Getting your started as an affiliate
  1. App Store Optimization
    • What is app store optimization?
    • Why App Store Optimization is Important
    • App Stores- Google Play, iTunes App Store
    • How Google Play ranking works
    • What ASO tools need to use in 2021
  1. Career Opportunities
    • Entrepreneur
    • Freelancer
    • Professional Job
    • Recap of Digital Marketing
    • Certification

Curriculum

Training Mastering on Digital Marketing 72 Hrs

Tentative Class Start

22nd May, 2021

Available Seat

10 / 30

who can join

  • Students, who want to grab a lucrative job in emerging digital technology industry
  • Marketing professionals, who want to enhance their career
  • Business owners, who want to expand their business digitally
  • Website owners, who want to increase web traffic, conversions, and sales
  • Celebrities, who want to grow their fanbase 

Meet the Instructor