Mastering on Digital Marketing

Mastering on Digital Marketing

This professional training course aims to provide candidates with the skills and knowledge on Digital Marketing.

course at a glance

  • Date : 8 Aug - 13 Oct 2021
  • No. of Classes/ Sessions : 24
  • Total Hours : 72
  • Last Date of Registration : 7 Aug 2021
  • Class Schedule :
    • Sunday - 6.00 PM - 9.00 PM
    • Wednesday - 6.00 PM - 9.00 PM
  • venue : 31 Mohakhali Commercial Area, Colombia Super Market, 4th Floor, Wireless Gate, 1213

Price: TK. 18,000
(Excluding VAT & TAX)
Early Bird Registration Going on Valid Until 7th August, 2021 Taka @15,000

This training is jointly organized by BITM & UY LAB

Training will be held in UY LAB.

Core Concepts of
 Digital Marketing

  • Concepts of marketing
  • Concepts of Digital Marketing
  • Understanding Marketing Process
  • Understanding Digital Marketing Process
  • What's the difference between digital marketing and traditional marketing, and why does it matter?
  • Tools of Digital Marketing
  • How We Use Both Digital & Traditional Marketing

 

Website Planning Process

 

  • Core Concepts of Website
  • Understanding domain names & domain extensions
  • Different types of websites
  • Planning & Conceptualizing a Website
  • Booking a domain name & web hosting
  • Adding domain name to web Server
  • Adding webpages & content
  • Building website using CMS
  • Planning for engagement options
  • Landing Pages & Optimization

 

Social Media Marketing

 

  • Core Concepts of Social Media
  • How social media marketing is different than others
  • What & Why is Social Media Marketing
  • Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
  • Buyer’s Journey Alignment with Platforms Behavior
  • Community Building Techniques
  • Content over Social Media & Hashtag Implementation
  • Audience Insight Analysis
  • Social Media Marketing Automation
  • Implement A/B Testing for Social Media

 

Search Engine Optimization

 

  • Core Concepts of SEO
  • What are search engines?
  • What is SERP?
  • What is Search Engines Algorithms?
  • Major functions of a search engine
  • What is keywords?
  • SEO Ranking Factors
  • Top tools for SEO
  • Requirements of ON-Page & OFF-Page Optimization
  • Black Hat SEO vs White Hat SEO
  • Understanding Google Search Console
  • Understanding Google analytics
  • KPIs of Technical SEO 

Paid Advertisement

  • Core Concepts of Paid Ads
  • What is Facebook Ads?
  • Using Ad Manager for Facebook Ads
  • Rules for running Facebook ads through ad manager
  • What is Google Ads and Smart Campaign?
  • Use of different types of keywords in Google Ads
  • Rules for running search and YouTube ads
  • Ads Campaign Creation & A/B Testing

 

Video Marketing

 

  • Core Concepts of YouTube Marketing
  • Channel Management & Content Planning
  • Video Best Practices
  • Upload your First Video
  • YouTube Video SEO
  • YouTube Analytics and Reporting 

 

Email Marketing

 

  • Core Concepts of Email Marketing
  • Key Concepts of Email Marketing
  • Mail chimp Signatures - Removing & Editing
  • Delivery Factors and Placement Challenges
  • Creating & Designing a Template
  • Challenges faced in sending bulk emails
  • Types of email marketing- Opt-in & bulk emailing
  • Key Campaign Measurement
  • Email Marketing Automation
  • Improving ROI with A/B testing

 

Mobile Marketing

 

  • Core Concepts of Mobile Marketing
  • Opportunities with Mobile Marketing
  • Benefits of SMS
  • SMS Campaign, Types of Campaign & SMS Gateway
  • Benefits of Mobile Content Leveraging
  • Campaign Creation A/B Testing

 

Content Marketing

 

  • Core Concepts of content marketing
  • Objective of content marketing
  • Content marketing 7 step strategy building process
  • Optimizing content for search engines
  • Developing Goals, Customer Personas, Topics

 

Affiliate Marketing

 

  • Core Concepts of affiliate marketing
  • 3 A’s of affiliate marketing
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Getting your started as an affiliate

 

App Store Optimization

 

  • What is app store optimization?
  • Why App Store Optimization is Important
  • App Stores- Google Play, iTunes App Store
  • How Google Play ranking works
  • What ASO tools need to use in 2021

 

Career Opportunities

 

  • Entrepreneur
  • Freelancer
  • Professional Job
  • Recap of Digital Marketing

Certification

Curriculum

Digital Marketing Mastering on Digital Marketing 72 Hrs

Tentative Class Start

8th August, 2021

Available Seat

10 / 24

who can join

Anyone who wants to build a career in Digital Marketing.

Meet the Instructor