This training is jointly organized by BITM & UY LAB

Training will be held in UY LAB.

Core Concepts of Digital Marketing

• Concepts of marketing
• Concepts of Digital Marketing
• Understanding Marketing Process
• Understanding Digital Marketing Process
• What's the difference between digital marketing and traditional marketing, and why does it matter?
• Tools of Digital Marketing
• How We Use Both Digital & Traditional Marketing

 

Website Planning Process

 

• Core Concepts of Website
• Understanding domain names & domain extensions
• Different types of websites
• Planning & Conceptualizing a Website
• Booking a domain name & web hosting
• Adding domain name to web Server
• Adding webpages & content
• Building website using CMS
• Planning for engagement options
• Landing Pages & Optimization

 

Social Media Marketing

 

• Core Concepts of Social Media
• How social media marketing is different than others
• What & Why is Social Media Marketing
• Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
• Buyer’s Journey Alignment with Platforms Behavior
• Community Building Techniques
• Content over Social Media & Hashtag Implementation
• Audience Insight Analysis
• Social Media Marketing Automation
• Implement A/B Testing for Social Media

 

Search Engine Optimization

 

• Core Concepts of SEO
• What are search engines?
• What is SERP?
• What is Search Engines Algorithms?
• Major functions of a search engine
• What is keywords?
• SEO Ranking Factors
• Top tools for SEO
• Requirements of ON-Page & OFF-Page Optimization
• Black Hat SEO vs White Hat SEO
• Understanding Google Search Console
• Understanding Google analytics
• KPIs of Technical SEO 

Paid Advertisement

• Core Concepts of Paid Ads
• What is Facebook Ads?
• Using Ad Manager for Facebook Ads
• Rules for running Facebook ads through ad manager
• What is Google Ads and Smart Campaign?
• Use of different types of keywords in Google Ads
• Rules for running search and YouTube ads
• Ads Campaign Creation & A/B Testing

 

Video Marketing

 

• Core Concepts of YouTube Marketing
• Channel Management & Content Planning
• Video Best Practices
• Upload your First Video
• YouTube Video SEO
• YouTube Analytics and Reporting 

 

Email Marketing

 

• Core Concepts of Email Marketing
• Key Concepts of Email Marketing
• Mail chimp Signatures - Removing & Editing
• Delivery Factors and Placement Challenges
• Creating & Designing a Template
• Challenges faced in sending bulk emails
• Types of email marketing- Opt-in & bulk emailing
• Key Campaign Measurement
• Email Marketing Automation
• Improving ROI with A/B testing

 

Mobile Marketing

 

• Core Concepts of Mobile Marketing
• Opportunities with Mobile Marketing
• Benefits of SMS
• SMS Campaign, Types of Campaign & SMS Gateway
• Benefits of Mobile Content Leveraging
• Campaign Creation A/B Testing

 

Content Marketing

 

• Core Concepts of content marketing
• Objective of content marketing
• Content marketing 7 step strategy building process
• Optimizing content for search engines
• Developing Goals, Customer Personas, Topics

 

Affiliate Marketing

 

• Core Concepts of affiliate marketing
• 3 A’s of affiliate marketing
• How to be a super affiliate?
• Different ways to do affiliate marketing
• Getting your started as an affiliate

 

App Store Optimization

 

• What is app store optimization?
• Why App Store Optimization is Important
• App Stores- Google Play, iTunes App Store
• How Google Play ranking works
• What ASO tools need to use in 2021

 

Career Opportunities

 

• Entrepreneur
• Freelancer
• Professional Job
• Recap of Digital Marketing

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