Online Training On BITM's Complete SEO

Online Training On BITM's Complete SEO

This Special Training Package Includes BITM's Practical SEO + Local SEO + Mastering Technical SEO Course.

course at a glance

  • Date : 10 Dec - 3 Jan 2021
  • No. of Classes/ Sessions : 25
  • Total Hours : 50
  • Last Date of Registration : 2 Dec 2020
  • Class Schedule :
    • Saturday - 3:00 PM - 5:00 PM
    • Sunday - 3:00 PM - 5:00 PM
    • Monday - 3:00 PM - 5:00 PM
    • Tuesday - 3:00 PM - 5:00 PM
    • Wednesday - 3:00 PM - 5:00 PM
    • Thursday - 3:00 PM - 5:00 PM
    • Friday - 3:00 PM - 5:00 PM
  • venue : Training will be conducted through online

Price: TK. 3,000
(Excluding VAT & TAX)

 Course Outline : 

Module 1: Basics of Search Engine Optimization (SEO)

  • What is Search Engine
  • Why we use Search Engines
  • Why does my website need SEO?
  • Why can’t the search engines figure out my site without SEO?
  • Knowing Google’s Search Result Page (SERP)
  • What is SEO, types & techniques of SEO
  • What is Niche & How to select Niche
  • Understanding different types of Niches
  • Can I do SEO for myself or my business? The necessity of Branding & Exposure
  • Setting up and planning for your Targeted Audience to Obtain the Maximum Output.
  • Understanding authority, trust, branding & exposure.
  • Interacting with your audience to increase user engagement within your blog/website.

 
Module 2: Keyword Research – Guide To Know What You Want To Rank For

 Introduction to Keywords and Keyword Research

Why Keyword Research is a vital part of the SEO process

Types of Keywords and the importance of these types in your researching process:

  • Product or Service Keywords & Brand Keywords
  • Modifier Keywords & Entity Keywords
  • Geographic Keywords & Demographic Segmented Keywords
  • Call to Action Keywords, Educational Keywords, B2B Keywords & B2C Keywords

 Knowing about Keywords Research Tools and its usage:

  • Find global search volume for your target keyword
  • Find country based/local search volume for your target keyword
  • Find the competition of the keyword (Hard/Medium/Low)
  • Understanding Keyword Rich Domain or EMD concept in SEO
  • Understand the use of Google Trends in your Keyword Research Process
  • Getting relevant KW ideas from Google instant or auto-suggestion feature & related searches to gather more specific keyword ideas
  • Knowing about what KWs your competitors are using to get their website ranked in the Google
  • Understanding Long Tail, Short Tail, and LSI (Keywords)

 Module 3:  On-Page Optimization – Guide to Improving Positions in Search Rankings

 Introduction to On-Page SEO
  • Domain Name Selection Process
  • Title Tag Optimization Technique & the Pixel Rule
  • URL Optimization Method
  • How to Write Killer Meta Descriptions for Pages
  • Content Optimization Procedure
  • Heading Tag Optimization
  • Anchor Text Optimization
  • Understanding IMAGE SEO and how it works
  • Robots Txt & Site Map
  • Knowing the exact process of On-Site SEO Audit
  • Understanding Keyword Stuffing as a Bad SEO practice
  • Application and significance of Meta Keywords Tag from a Search Engine perspective
  • Knowing about the Bounce Rate concept and how it impacts Search Engine Results

 Module 4:  Off-Page Optimization – Link Building Made Easy

  • Understand Why Link Building Matters
  • What is BackLink & Types of Backlink
  • Methods of Building Backlinks in 2020
  • The Concept of Do-Follow & No Follow Backlinks
  • Backlink Age & Authority and why it matters
  • Understanding the examples of a Good & Bad backlink
  • Finding Competitor Backlinks – The Reverse Engineering Method
  • Learning Competition Analysis
 Module 5:  WordPress & SEO
  • Domain pointing to hosting server
  • Adding domain on cPanel using (Addon Domain)
  • Installing WordPress
  • Uploading and installing Themes
  • Installing important WP plugins
  • Publishing and optimizing articles in Wordpress CMS using All in One SEO or Yoast Plugin
  • Google Search Console and Google Analytics integration to Wordpress
  • Downloading Report & further Analysis 

Module 6: Know about important of Google Updates and their IMPACT on SEO

  • Google BERT Natural Language Processing Update
  • August 2018 Core Medic Update
  • Google Local Hawk Update
  • Google Fred Update
  • Google Local Possum Update
  • Google RankBrain Algorithm
  • Google Hummingbird
  • Google Mobile-Friendly Update
  • Google Panda Update
  • Google Penguin Update
  • Google Pigeon Update
  • Google Payday Update
  • Google Pirate Update
  • Google EMD (Exact Match Domain) Update
  • Google Top Heavy Update

 Module 7: Online Marketplace Working opportunity with SEO Skill

 The trainer will conduct a very special session on how learning materials in this SEO part of the training shall help the participants in building up their Online Professional Career as an SEO Expert, both in and out of the Marketplace.

 Module 8: Local SEO – Taking your SEO skill to the NEXT LEVEL

 Google My Business (GMB):

  • A complete walkthrough to your (GMB) Google My Business Page
  • Creating, managing, and optimizing your My Business Page
  • Getting to know how you can reclaim an already verified page if you own the business
  • Dealing with multiple business location listing
  • Claim unclaimed listing

 Boost your Local SEO using SCHEMA MARKUP (Practical)

 Citations Explained – How Local Citation Building Is Done:

  • Managing your citations properly
  • Setting up your NAP (Name, Address, Phone Number)
  • How to maintain NAP ‘Consistency’ all over the web
  • Fixing NAP for wrong Citations
  • Monitoring competitor citation
  • List of Top Citation Sites: Resource Shared and discussed
  • Niche-specific Citation site list: Resource Shared and discussed

 Making a Local Business website or blog with wordpress (Practical)

 
Module 9: Online Marketplace Working opportunity with Local SEO Skill

 The trainer will conduct a very special session on how learning materials in this Local SEO part of the training shall help the participants in building up their Online Professional Career as a Local SEO Expert, both in and out of the Marketplace.

 
Mastering Technical SEO

Module 1: Website Responsiveness - Improving the Website Look on Different Devices

1. What is Website Responsiveness

2. Optimizing your site for Mobile Devices
3. Understanding Mobile Friendliness & its Benefits
4. Testing your website for Mobile Friendliness
5. Knowing the importance & necessity of AMP (Accelerated Mobile Pages) for your website:

5.1 - What is AMP
5.2 - Examples of AMP
5.3 - How does AMP Work
5.4 - Why should you use AMP for your website
5.5 - Setting up AMP for your WordPress website
5.6 - Testing/Validation of your AMP setup
5.7 - Submitting AMP URLs for Indexation
5.8 - Testing your AMP Page Speed

Module 2: Structured Data - Understanding the implementation of Schema Markup

1. What is Structured Data or Schema Markup in SEO

2. How does Schema Markup affect SEO
3. Knowing the basic types of Schema Markup supported by Google:

3.1 - Organization Schema Markup
3.2 - Review, Product & Offer Schema Markup
3.3 - FAQ Schema Markup
3.4 - Article Schema Markup
3.5 - Local Business Schema Markup

4. Schema Encoding Types
5. Practical Session - Generating, Adding & Testing your Schema Markup


Module 3: Server Response - Understanding “Status Codes”

1. Understanding HTTP Response Status

2. Knowing how Client, Server & Response works
3. Learning Informational, Successful, Redirects, Client & Server Error Response Codes
4. Understanding the importance & fixation of important Status Codes as a Digital Marketer
5. Detailed understanding of 200,301,302,304,401,403,404,500,503 & 504

Module 4: Website Page Speed Optimization

1. Knowing what Website Speed is and how Page Speed impacts SEO

2. Understanding the factors that help to increase Page Loading Time
3. A clear teaching on File Compressions, Minification of CSS, Javascript or HTML
4. Reducing of Redirects, Remove render-blocking Javascript
5. Improve Server Response Time & understanding Browser Caching
6. Using CDNs & proper optimization of Images

Module 5: Technical SEO Tweaks - Improve & Adjust your Technical Optimization

1. Robots Txt

a. What is Robots Txt
b. Why we use Robots Txt
c. How to check a Robots.txt file of a website
d. Knowing the Basic format of Robots.txt
e. Practical Session - Creating, Adding & Editing Robots.txt file for your WordPress or Non-Wordpress sites
f. Knowing the Bot Names of major Search Engines
g. Understanding Crawl Delay
h. Practical Session: Using the Search Console to Check & Change Robots.txt
i. Learn to BLOCK Specific Pages
j. Understand how Robots.txt works on Subdomain and Root Domain
k. Sitemap Management via Robots.txt
l. Understanding how to Allow or Disallow subdirectories, certain files, webpages & URL Patterns using Robots.txt
m. Robots.txt Know Hows

2. SiteMap
a. Understanding what an XML Sitemap is and how Sitemap works

b. Pages to include in your XML Sitemap
c. Creating Sitemap for other Media Properties of your Site
d. Adding Sitemap to Google Search Console
e. Practical Session: Creating & Managing your Sitemap for your WordPress or Non-Wordpress sites

3. Google SiteLink

a. What are Sitelinks

b. Importance of Google Sitelinks
c. Learn the 6 Steps to generate Google Sitelinks for your website

4. hreflang - clarify the lingual and geographical targeting of a website

a. What is hreflang

b. SEO benefits of hreflang tags
c. Learning the implementation process of hreflang tag
d. Hreflang’s Ranking Effects
e. Understanding the differences between hreflang & Canonicalization

5. Fixing CANONICAL ISSUES

a. Knowing about Canonical Tag and its usage

b. Importance of Canonical Tag
c. The basics of Canonical Tag implementation
d. Practical Session: Canonical Fixing & Implementation for your Wordpress or Non Wordpress sites
e. Understanding the differences between Canonical Tags & 301 Redirects

6. Fixing Bad Redirects

a. What is a 301 Redirection

b. Practical Understanding of how a 301 Redirection works
c. Understanding Page & Domain Level Redirection
d. Learn Http to Https Redirection
e. 301 Redirection Affect on SEO
f. Fixing existing 301 Redirect issues on your site
g. Fixing Redirect Loops
h. Broken Link Fixation

Module 6: Website Security

1. Ensuring Secure Password

2. Installation of SSL Certificate
3. Website Backup Automation
4. Limited User Permission
5. CMS & Plugin Updation
6. Securing Online Checkouts
7. Application of Anti-Malware Softwares
8. Understanding DDoS Attacks & DDoS Mitigation Service
9. Minimization of Cross-Site Scripting Vulnerabilities
10. Knowing about SQL Injection Attacks

 Special Session: Question & Answer with Trainers

Curriculum

Module BITM's Complete SEO 50 Hrs

Tentative Class Start

10th December, 2020

Available Seat

10 / 20

who can join

If you’re a complete NEWBIE or FRESHER – This is a MUST Training for you to ATTEND if you want to learn  SEO, Local SEO, and Mastering Technical SEO
ANYONE looking to MASTER on SEO!

Social media managers, Facebook marketers, Entrepreneurs, Bloggers, Small-Medium Business Owners & Marketing Consultants

Small Business or Offline Business Owners Who Have A Physical Business Location & Want To optimize their Business Website for Better Exposure in Search Engines doing SEO, Local SEO, and Mastering Technical SEO.

If you want to sell your SEO or Local SEO Services To Local and International Clients/Businesses – This Training will Ensure your Skillset Developed up to that mark.

Startup Companies just starting out that want to create an Online Presence through Search Engine Optimization and Local SEO.
 

Anyone Who Has the Willingness to learn and commit to taking action - don't just idly go through the TRAINING

Meet the Instructor