This Exclusive Digital Marketing Training is Tailored for:

• ANYONE looking to MASTER Facebook Marketing!

Module 1: Introduction to Facebook Paid Marketing

ABC’s of Facebook Marketing

• Define & Differentiate Marketing & Branding 
• Define Facebook Marketing
• Advantages of Advertising on Facebook
• Comparison between Facebook advertising & Google Ads Advertising
• Grow your Global (Global+Local) Business leveraging the power of Facebook ads

Setting up Facebook Business page & Business Account

• Setting up the Facebook  page;
• General Setting
  • Choose who can publish to your Page timeline
  • News Feed Audience and Visibility for Posts
  • Messages
  • Tagging Ability
  • Page Location
  • Country Restrictions
  • Age Restrictions
  • Page Moderation- How words can be blocked
  • Profanity Filter
  • Comment Ranking
  • Remove Page
• Page Info
• Messaging
• Templates and Tabs
• Advanced Messaging
• Page Roles
• People and Other Pages
• Creating Facebook Business Account
• Integration of account information & Credit card data into Facebook
• The most appropriate Billing method for Bangladeshi advertisers
• Limitations of Facebook Ad Account

Selecting Your Best Ad Objectives

• Set your marketing objectives
• Explore Different Types of campaign objectives (Post Engagement, Website Clicks, App Install, Video Views, Lead Generation, Massages, Reach, etc )

Discover Your Target Market

• Concept of Target Market & Demography;
• Target Marketing Segmentation;
• Create different types of audience based on your market segment;
• Concept of laser targeting.

Facebook Campaign Structure

• Ad Account
• Creating Campaign
• Creating ads
• Creating Ads

Different types of Campaign

• Clicks to Website
• Lead Generation
• Page Like
• Product catalog sales
• website conversion
• Video Views

Custom Audiences

• How to create custom audiences
• Customer List
• Website traffic
• Add Retargeting Pixel
• Lookalike Audience

Campaign Measurement Tools

• Explore Facebook page insights
• Set up Facebook Pixel
• Integration Facebook Conversion pixel for WordPress website
• Importance of using Facebook Pixel
• Concept of Remarketing
• Set up custom audience leveraging the power of the Facebook pixel 

Module 2: Practical Demonstration & Complete Facebook Ad Report Analysis

Campaign Report Analysis

• Ad Relevance Optimization Technique
• Placement Optimization
• Age Group Based optimization
• Location optimization
• Device optimization
• Time optimization

Module 3: Basics of Search Engine Optimization (SEO)

• What is Search Engine
• Why we use Search Engines
• Why does my website need SEO?
• Why can’t the search engines figure out my site without SEO?
• Knowing Google’s Search Result Page (SERP)
• What is SEO, types & techniques of SEO
• What is Niche & How to select Niche
• Understanding different types of Niches
• Can I do SEO for myself or my business? The necessity of Branding & Exposure
• Setting up and planning for your Targeted Audience to Obtain the Maximum Output.
• Understanding authority, trust, branding & exposure.
• Interact with your audience to increase user engagement within your blog/website.

Module 4: Keyword Research – Guide To Know What You Want To Rank For

Introduction to Keywords and Keyword Research

Why Keyword Research is a vital part of the SEO process

Types of Keywords and the importance of these types in your researching process:

• Product or Service Keywords & Brand Keywords
• Modifier Keywords & Entity Keywords
• Geographic Keywords & Demographics Segmented Keywords
• Call to Action Keywords, Educational Keywords, B2B Keywords & B2C Keywords

Knowing about Keywords Research Tools and its usage:

• Find global search volume for your target keyword
• Find country based/local search volume for your target keyword
• Find the competition of the keyword (Hard/Medium/Low)

Understanding Keyword Rich Domain or EMD concept in SEO

Understand the use of Google Trends in your Keyword Research Process

Getting relevant KW ideas from Google instant or auto-suggestion feature & related searches to gather more specific keyword ideas

Knowing about what KWs your competitors are using to get their website ranked in the Google

Understanding Long Tail, Short Tail and LSI (Keywords)

Module 5:  On-Page Optimization – Guide to Improving Positions in Search Rankings

Introduction to On-Page SEO

Domain Name Selection Process

Title Tag Optimization Technique & the Pixel Rule

URL Optimization Method

How to Write Killer Meta Descriptions for Pages

Content Optimization Procedure

Heading Tag Optimization

Anchor Text Optimization

Understanding IMAGE SEO and how it works

Robots Txt & Site Map

Knowing the exact process of On-Site SEO Audit

Understanding Keyword Stuffing as a Bad SEO practice

Application and significance of Meta Keywords Tag from the Search Engine perspective

Knowing about the Bounce Rate concept and how it impacts Search Engine Results

Module 6:  Off-Page Optimization – Link Building Made Easy

Understand Why Link Building Matters

What are BackLink & Types of Backlink

Methods of Building Backlinks in 2020

The Concept of Do-Follow & No Follow Backlinks

Backlink Age & Authority and why it matters

Understanding the examples of a Good & Bad backlink

Finding Competitor Backlinks – The Reverse Engineering Method

Learning Competition Analysis

Module 7:  Wordpress & SEO

Domain pointing to hosting server

Adding domain on cPanel using (Addon Domain)

Installing WordPress

Uploading and installing Themes

Installing important WP plugins

Publishing and optimizing articles in Wordpress CMS using All in One SEO or Yoast Plugin

Google Search Console and Google Analytics integration to Wordpress

Downloading Report & further Analysis

Module 8: Know about important of Google Updates and their IMPACT on SEO

• Google BERT Natural Language Processing Update
• August 2018 Core Medic Update
• Google Local Hawk Update
• Google Fred Update
• Google Local Possum Update
• Google RankBrain Algorithm
• Google Hummingbird
• Google Mobile-Friendly Update
• Google Panda Update
• Google Penguin Update
• Google Pigeon Update
• Google Payday Update
• Google Pirate Update
• Google EMD (Exact Match Domain) Update
• Google Top Heavy Update

Module 9: Online Marketplace Working opportunity with SEO Skill

The trainer will conduct a very special session on how learning materials in this SEO part of the training shall help the participants in building up their Online Professional Career as an SEO Expert, both in and out of Marketplace.

Module 10: Local SEO – Taking your SEO skill to the NEXT LEVEL

Google My Business (GMB):

• A complete walkthrough to your (GMB) Google My Business Page
• Creating, managing and optimizing your My Business Page
• Getting to know how you can reclaim an already verified page if you own the business
• Dealing with multiple business location listing
• Claim unclaimed listing

Boost your Local SEO using SCHEMA MARKUP (Practical)

Citations Explained – How Local Citation Building Is Done:

• Managing your citations properly
• Setting up your NAP (Name, Address, Phone Number)
• How to maintain NAP ‘Consistency’ all over the web
• Fixing NAP for wrong Citations
• Monitoring competitor citation
• List of Top Citation Sites: Resource Shared and discussed
• Niche-specific Citation site list: Resource Shared and discussed

Making a Local Business website or blog with Wordpress (Practical)

Module 11: Online Marketplace Working opportunity with Local SEO Skill

The trainer will conduct a very special session on how learning materials in this Local SEO part of the training shall help the participants in building up their Online Professional Career as a Local SEO Expert, both in and out of Marketplace.

Module 12: Selling Commercial Videos to Local Businesses on Fiverr.com

(A Guaranteed Earning Session)

This is a completely practical and project-based session focused on developing your Video Editing Skill and Selling Lead Generation Videos or Commercial Videos to Local Businesses.

Module 13: Selling Commercial Videos to Local Businesses

• What is a Local or Offline Business and why these businesses need Commercial Videos?
• Presenting Premade Greenscreen, WhiteBoard & 2D Animation Explainer Videos for Local Businesses
• Understanding why these videos are Hot Cake Marketing Content for existing & new businesses
• Know about Video Intro and Video Outro (Animated/Logo Opener/Talking Person) and how they work as Performance Booster in your Video Selling Campaign.
• The concept of Video Background Music/Audio (Royalty Free)
• Understanding the concept of HD & FULL HD Videos
• The idea of Lower Third and why this is a Must-Have element for Local Business promotional videos
• Adding a CTA (CALL TO ACTION) as your Video Outro
• The concept of Blank Video Copy or Videos with No Details or elements

Module 14: Video Editing Made Simple

Introducing the Video Editing Software (Camtasia) to the participants

In this module, all participants will practically learn the exact mechanism of basic and simple video editing techniques to turn your Raw Copy Videos into Selling Videos for your clients.

You will also learn:

• Inserting Track to the Timeline
• Adding Video/Audio/Logo/LowerThird in Video
• Fade In / Fade Out Effect
• Text Positioning, Text Coloring, Text Font, Text Attribute
• Audio Muting from the Video, Increase/Decrease Audio Sound from Video
• Understanding The Concept Of HD & Full HD Video Resolution
• Knowing The Aspect Ratio of Videos.
• Exporting Your Video In The Right Format
• Learning The Conversion Technique From HD To Full HD Video

Module 15: Selling Your Videos on Fiverr

SPECIAL NOTE: This Module Is Fully Marketplace Focused & Full Demonstration of ALREADY DONE Projects/Orders from Clients (Business Owners/Marketers) in different Niches will be practically shown to clear the concept of the ATTENDEES.

• Know Who Your Ideal Clients Are & How To Find Them
• Identify What & How Do They Want
• Understanding The Pricing Game
• Find What The Clients Do With Your Videos
• Know-How To Communicate & Reply To Their Messages
• Preparing Your Proposal/Offer For Clients

Module 16: Fiverr Gig Optimization process for Selling Commercial Videos

All participants will learn the exact Gig Optimization process for selling Commercial Videos on Fiverr.

• Gig Title Optimization
• Gig Description Optimization
• Gig Tagging Optimization
• Gig Pricing Optimization
• Gig Image/Thumbnail Optimization

EXCLUSIVE BONUSES AVAILABLE ONLY FOR PARTICIPANTS OF THIS TRAINING

All participants of the Training will get a set of 5 videos (Greenscreen, Whiteboard & 2D Animation Explainer) Raw Copy version (Completely Free of Cost) for their practice before diving into the Marketplace.

Special Session: Question & Answer with Trainers

Curriculum