This Special Training Package Includes BITM's Practical SEO + Local SEO + Mastering Technical SEO Course.
Course Outline :
Module 1: Basics of Search Engine Optimization (SEO)
Module 2: Keyword Research – Guide To Know What You Want To Rank For
Introduction to Keywords and Keyword Research
Why Keyword Research is a vital part of the SEO process
Types of Keywords and the importance of these types in your researching process:
Knowing about Keywords Research Tools and its usage:
Module 3: On-Page Optimization – Guide to Improving Positions in Search Rankings
Introduction to On-Page SEOModule 4: Off-Page Optimization – Link Building Made Easy
Module 6: Know about important of Google Updates and their IMPACT on SEO
Module 7: Online Marketplace Working opportunity with SEO Skill
The trainer will conduct a very special session on how learning materials in this SEO part of the training shall help the participants in building up their Online Professional Career as an SEO Expert, both in and out of the Marketplace.
Module 8: Local SEO – Taking your SEO skill to the NEXT LEVEL
Google My Business (GMB):
Boost your Local SEO using SCHEMA MARKUP (Practical)
Citations Explained – How Local Citation Building Is Done:
Making a Local Business website or blog with wordpress (Practical)
Module 9: Online Marketplace Working opportunity with Local SEO Skill
The trainer will conduct a very special session on how learning materials in this Local SEO part of the training shall help the participants in building up their Online Professional Career as a Local SEO Expert, both in and out of the Marketplace.
Mastering Technical SEO
Module 1: Website Responsiveness - Improving the Website Look on Different Devices
1. What is Website Responsiveness
2. Optimizing your site for Mobile Devices
3. Understanding Mobile Friendliness & its Benefits
4. Testing your website for Mobile Friendliness
5. Knowing the importance & necessity of AMP (Accelerated Mobile Pages) for your website:
5.1 - What is AMP
5.2 - Examples of AMP
5.3 - How does AMP Work
5.4 - Why should you use AMP for your website
5.5 - Setting up AMP for your WordPress website
5.6 - Testing/Validation of your AMP setup
5.7 - Submitting AMP URLs for Indexation
5.8 - Testing your AMP Page Speed
Module 2: Structured Data - Understanding the implementation of Schema Markup
1. What is Structured Data or Schema Markup in SEO
2. How does Schema Markup affect SEO
3. Knowing the basic types of Schema Markup supported by Google:
3.1 - Organization Schema Markup
3.2 - Review, Product & Offer Schema Markup
3.3 - FAQ Schema Markup
3.4 - Article Schema Markup
3.5 - Local Business Schema Markup
4. Schema Encoding Types
5. Practical Session - Generating, Adding & Testing your Schema Markup
Module 3: Server Response - Understanding “Status Codes”
1. Understanding HTTP Response Status
2. Knowing how Client, Server & Response works
3. Learning Informational, Successful, Redirects, Client & Server Error Response Codes
4. Understanding the importance & fixation of important Status Codes as a Digital Marketer
5. Detailed understanding of 200,301,302,304,401,403,404,500,503 & 504
Module 4: Website Page Speed Optimization
1. Knowing what Website Speed is and how Page Speed impacts SEO
2. Understanding the factors that help to increase Page Loading Time
3. A clear teaching on File Compressions, Minification of CSS, Javascript or HTML
4. Reducing of Redirects, Remove render-blocking Javascript
5. Improve Server Response Time & understanding Browser Caching
6. Using CDNs & proper optimization of Images
Module 5: Technical SEO Tweaks - Improve & Adjust your Technical Optimization
1. Robots Txt
a. What is Robots Txt
b. Why we use Robots Txt
c. How to check a Robots.txt file of a website
d. Knowing the Basic format of Robots.txt
e. Practical Session - Creating, Adding & Editing Robots.txt file for your WordPress or Non-Wordpress sites
f. Knowing the Bot Names of major Search Engines
g. Understanding Crawl Delay
h. Practical Session: Using the Search Console to Check & Change Robots.txt
i. Learn to BLOCK Specific Pages
j. Understand how Robots.txt works on Subdomain and Root Domain
k. Sitemap Management via Robots.txt
l. Understanding how to Allow or Disallow subdirectories, certain files, webpages & URL Patterns using Robots.txt
m. Robots.txt Know Hows
2. SiteMap
a. Understanding what an XML Sitemap is and how Sitemap works
b. Pages to include in your XML Sitemap
c. Creating Sitemap for other Media Properties of your Site
d. Adding Sitemap to Google Search Console
e. Practical Session: Creating & Managing your Sitemap for your WordPress or Non-Wordpress sites
3. Google SiteLink
a. What are Sitelinks
b. Importance of Google Sitelinks
c. Learn the 6 Steps to generate Google Sitelinks for your website
4. hreflang - clarify the lingual and geographical targeting of a website
a. What is hreflang
b. SEO benefits of hreflang tags
c. Learning the implementation process of hreflang tag
d. Hreflang’s Ranking Effects
e. Understanding the differences between hreflang & Canonicalization
5. Fixing CANONICAL ISSUES
a. Knowing about Canonical Tag and its usage
b. Importance of Canonical Tag
c. The basics of Canonical Tag implementation
d. Practical Session: Canonical Fixing & Implementation for your Wordpress or Non Wordpress sites
e. Understanding the differences between Canonical Tags & 301 Redirects
6. Fixing Bad Redirects
a. What is a 301 Redirection
b. Practical Understanding of how a 301 Redirection works
c. Understanding Page & Domain Level Redirection
d. Learn Http to Https Redirection
e. 301 Redirection Affect on SEO
f. Fixing existing 301 Redirect issues on your site
g. Fixing Redirect Loops
h. Broken Link Fixation
Module 6: Website Security
1. Ensuring Secure Password
2. Installation of SSL Certificate
3. Website Backup Automation
4. Limited User Permission
5. CMS & Plugin Updation
6. Securing Online Checkouts
7. Application of Anti-Malware Softwares
8. Understanding DDoS Attacks & DDoS Mitigation Service
9. Minimization of Cross-Site Scripting Vulnerabilities
10. Knowing about SQL Injection Attacks
Special Session: Question & Answer with Trainers
Module | BITM's Complete SEO | 50 Hrs |