Online Training on Practical SEO

Online Training on Practical SEO

This is a complete practical training focused towards developing your SEO skills. You will get to know and learn all the basic SEO techniques and detailed strategies to maximize your expertise on SEO.

course at a glance

  • Date : 10 Jun - 19 Jun 2020
  • No. of Classes/ Sessions : 10
  • Total Hours : 20
  • Last Date of Registration : 9 Jun 2020
  • Class Schedule :
    • Saturday - 03:00 PM - 5:00 PM
    • Sunday - 03:00 PM - 5:00 PM
    • Monday - 03:00 PM - 5:00 PM
    • Tuesday - 03:00 PM - 5:00 PM
    • Wednesday - 03:00 PM - 5:00 PM
    • Thursday - 03:00 PM - 5:00 PM
    • Friday - 03:00 PM - 5:00 PM
  • venue : This training is organized by BITM. Training will be conducted through online.

Price: TK. 1,000
(Excluding VAT & TAX)

This training is organized by BITM. Training will be conducted on online.

Course Outline:

 

Module 1: Basics of Search Engine Optimization (SEO)

  • What is Search Engine
  • Why we use Search Engines
  • Why does my website need SEO?
  • Why can’t the search engines figure out my site without SEO?
  • Knowing Google’s Search Result Page (SERP)
  • What is SEO , types & techniques of SEO
  • What is Niche & How to select Niche
  • Understanding different types of Niches
  • Can I do SEO for myself or my business? The necessity of Branding & Exposure
  • Setting up and planning for your Targeted Audience to Obtain the Maximum Output.
  • Understanding authority, trust, branding & exposure.
  • Interacting with your audience to increase the user engagement within your blog/website.

 
Module 2: Keyword Research – Guide to Know What You Want to Rank For

Introduction to Keywords and Keyword Research

Why Keyword Research is a vital part of the SEO process

Types of Keywords and the importance of these types in your researching process:

  • Product or Service Keywords & Brand Keywords
  • Modifier Keywords & Entity Keywords
  • Geographic Keywords & Demographic Segmented Keywords
  • Call to Action Keywords, Educational Keywords, B2B Keywords & B2C Keywords

 

 Knowing about Keywords Research Tools and its usage:

  • Find global search volume for your target keyword
  • Find country based/local search volume for your target keyword
  • Find the competition of the keyword (Hard/Medium/Low)
  • Understanding Keyword Rich Domain or EMD concept in SEO
  • Understand the use of Google Trends in your Keyword Research Process
  • Getting relevant KW ideas from Google instant or auto suggestion feature & related searches to gather more specific keyword ideas
  • Knowing about what KWs your competitors are using to get their website ranked in the Google
  • Understanding Long Tail, Short Tail and LSI (Keywords)

 

Module 3:  On Page Optimization – Guide to Improving Positions in Search Rankings

Introduction to On Page SEO

  • Domain Name Selection Process
  • Title Tag Optimization Technique & the Pixel Rule
  • URL Optimization Method
  • How to Write Killer Meta Descriptions for Pages
  • Content Optimization Procedure
  • Heading Tag Optimization
  • Anchor Text Optimization
  • Understanding IMAGE SEO and how it works
  • Robots Txt & Site Map
  • Knowing the exact process of On Site SEO Audit
  • Understanding Keyword Stuffing as a Bad SEO practice
  • Application and significance of Meta Keywords Tag from Search Engine perspective
  • Knowing about the Bounce Rate concept and how it impacts Search Engine Results

 

Module 4:  Off Page Optimization – Link Building Made Easy

  • Understand Why Link Building Matters
  • What is BackLink & Types of Backlink
  • Methods of Building Backlinks in 2020
  • The Concept of Do Follow & No Follow Backlinks
  • Backlink Age & Authority and why it matters
  • Understanding the examples of a Good & Bad backlink
  • Finding Competitor Backlinks – The Reverse Engineering Method
  • Learning Competition Analysis

 

Module 5:  Wordpress & SEO

  • Domain pointing to hosting server
  • Adding domain on cPanel using (Addon Domain)
  • Installing WordPress
  • Uploading and installing Themes
  • Installing important WP plugins
  • Publishing and optimizing articles in Wordpress CMS using All in One SEO or Yoast Plugin
  • Google Search Console and Google Analytics integration to Wordpress
  • Downloading Report & further Analysis 

 

Module 6: Know about important of Google Updates and their IMPACT on SEO

  • Google BERT Natural Language Processing Update
  • August 2018 Core Medic Update
  • Google Local Hawk Update
  • Google Fred Update
  • Google Local Possum Update
  • Google RankBrain Algorithm
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Panda Update
  • Google Penguin Update
  • Google Pigeon Update
  • Google Payday Update
  • Google Pirate Update
  • Google EMD (Exact Match Domain) Update
  • Google Top Heavy Update

 

Module 7:  Google Search Console & Google Analytics

  • Understanding the Importance of Google Search Console & Google Analytics
  • What is Google Search Console & Google Analytics?
  • Practical Demonstration on how to add or integrate your website with GA & GSC
  • Downloading Report & further Analysis

 

Module 8: Online Marketplace Working opportunity with SEO Skill

Trainer will conduct a very special session on how learning materials in this SEO part of the training shall help the participants in building up their Online Professional Career as an SEO Expert, both in an out of Marketplace.

 

Curriculum

Module Online Training on Practical SEO 20 Hrs

Tentative Class Start

10th June, 2020

Available Seat

10 / 20

who can join

This Training Is Tailored For:

If you’re a complete NEWBIE or FRESHER – This is a MUST Training for you to ATTEND if you want to learn SEO.

Small Business or Offline Business Owners Who Have A Physical Business Location & Want To optimize their Business Website for Better Exposure in Search Engines doing SEO.

If you want to sell your SEO Services To Local and International Clients/Businesses – This Training will Ensure your Skillset Developed up to that mark.

Startup Companies just starting out that want to create an Online Presence through Search Engine Optimization.

Anyone Who Has the Willingness to learn and commit to taking action - don't just idly go through the TRAINING.

Meet the Instructor