This training is organized by BITM. Training will be held in BITM.

Course Outline:

 

Module 1:  Introduction to Search Engines & SEO

• Why Search engine
• Components of Search Engine
• Google Results Page
• Search Engine Setting
• What is SEO?
• Type & Techniques of SEO
• What is Niche
• How to select Niche
• Type of Niche
• Niche Research Practical
• Niche Targeted Area Selection
• Niche Research Tools
  
  

Module 2:  Keyword Research – Guide To Know What You Want To Rank For

• Introduction to Keyword
• Types of Keywords
• Why Keyword Research is a vital part of the SEO process
• Importance of Keyword Research
• Keywords Research Tools
• Keyword Research Practical Strategy
• Final Keyword Selection Process
• Question and Answer
• Home Task
• Problem and Solution
  
  

Module 3:  On Page Optimization – Guide to Improving Positions in Search Rankings

• Introduction to On Page SEO
• Domain Name Selection Process
• Title Optimization Technique
• URL Optimization Method
• How to Write Killer Meta Descriptions for Pages
• Content Optimization Procedure
• Heading Tag Optimization
• SEO Content Writing
• Anchor Text & its importance
• Importance of IMAGE SEO
• Robots Txt
• Site Map
• Mini On Site Audit Explained
  
  

Module 4:  Off Page Optimization – Link Building Made Easy

• Understand Why Link Building Matters
• What is Back Link
• Types of Backlink
• Methods of Building Backlinks
• The Concept of Do Follow & No Follow Backlinks
• Backlinks via Blog Commenting
• Backlinks via Question and Answers sites
• Backlinks via Guest Blogging
• Backlinks via Forum Posting
• Backlinks via Social Bookmarking
• Finding Competitor Backlinks – The Reverse Engineering Method
• Problems and Solution
  
  

Module 5:  Google Search Console & Google Analytics

• Understanding the Importance of Google Search Console & Google Analytics
• What is Google Search Console & Google Analytics?
• Practical Demonstration on how to add or integrate your website with GA & GSC
• Downloading Report & further Analysis

 

Special Session:

Trainer will conduct a very special session on how learning materials in this SEO training shall help the participants in building up their Online Professional Career as an SEO, both in an out of Marketplace.

Curriculum