Become A Highly Paid Digital Marketing Professional

Become A Highly Paid Digital Marketing Professional

Social media managers, Facebook marketers, Entrepreneurs, Bloggers, Small-Medium Business Owners

course at a glance

  • Date : 11 Apr - 23 May 2020
  • No. of Classes/ Sessions : 20
  • Total Hours : 60
  • Last Date of Registration : 9 Apr 2020
  • Class Schedule :
    • Saturday - 02.00 PM - 5:00PM
    • Monday - 10.00 AM - 01:00PM
    • Wednesday - 10.00 AM - 01:00PM
  • venue : BASIS Institute of Technology & Management (BITM) BDBL Bhaban (3rd Floor - East), 12 Kawran Bazar, Dhaka -1215.

Price: TK. 10,000
(Excluding VAT & TAX)
Promotional Offer BDT 8000 (Valid till 20th March, 2020)

Module 1: Everything about Facebook Paid Marketing

 The ABC’s of Facebook Marketing

  • Define & Differentiate Marketing & Branding 
  • Define Facebook Marketing
  • Advantages of Advertising on Facebook
  • Comparison between Facebook advertising & Google Ads Advertising
  • Grow your (Global+Local) Business leveraging the power of Facebook ads

 Setting up Facebook Business Page & Business Account

  • Setting up Facebook page
  • General Setting
  • Choose who can publish to your Page timeline
  • News Feed Audience and Visibility for Posts
  • Messages
  • Tagging Ability
  • Page Location
  • Country Restrictions
  • Age Restrictions
  • Page Moderation- How words can be blocked
  • Profanity Filter
  • Comment Ranking
  • Remove Page
  • Page Info
  • Messaging
  • Templates and Tabs
  • Advanced Messaging
  • Page Roles
  • People and Other Pages
  • Creating Facebook Business Account
  • Integration of account information & Credit card data into Facebook
  • The most appropriate Billing method for Bangladeshi advertisers
  • Limitations of Facebook Ad Account

 Selecting Your Best Ad Objectives

  • Set your marketing objectives
  • Explore Different types of campaign objectives (Post Engagement, Website Clicks, App Install, Video Views, Lead Generation, Messages, Reach etc )

 Discovering Your Target Market

  • Concept of Target Market & Demography;
  • Target Marketing Segmentation;
  • Create different types of audience based on your market segment
  • Concept of Laser Targeting

 Module 2: Practical Demonstration & Complete Facebook Ad Report Analysis

 Facebook Campaign Structure

  • Ad Account
  • Creating Campaign
  • Creating adset
  • Creating Ads

 Custom Audiences

  • How to create custom audiences
  • Customer List
  • Website traffic
  • Add Retargeting Pixel
  • Lookalike Audience

 Campaign Measurement Tools

  • Explore Facebook page insights
  • Set up Facebook Pixel
  • Integration Facebook Conversion pixel for WordPress website
  • Importance of using Facebook Pixel
  • Concept of Remarketing
  • Set up custom audience leveraging the power of Facebook pixel 

 Campaign Report Analysis

  • Ad Relevance Optimization Technique
  • Placement Optimization
  • Age Group Based optimization
  • Location optimization
  • Device optimization
  • Time optimization

 
Module 3: Online Marketplace Working opportunity with Facebook Marketing Skill

 All participants will learn the exact Gig Optimization process for making a Rock-Solid Gig for Facebook Marketing services learnt from this Training Program.

  • Gig Title Optimization
  • Gig Description Optimization
  • Gig Tagging Optimization
  • Gig Pricing Optimization
  • Gig Image/Thumbnail Optimization

 Special Session: Marketplace observation on how and what other Facebook Marketing Professionals are selling

 Module 4: Basics of Search Engine Optimization (SEO)

  • What is Search Engine
  • Why we use Search Engines
  • Why does my website need SEO?
  • Why can’t the search engines figure out my site without SEO?
  • Knowing Google’s Search Result Page (SERP)
  • What is SEO , types & techniques of SEO
  • What is Niche & How to select Niche
  • Understanding different types of Niches
  • Can I do SEO for myself or my business? The necessity of Branding & Exposure
  • Setting up and planning for your Targeted Audience to Obtain the Maximum Output.
  • Understanding authority, trust, branding & exposure.
  • Interacting with your audience to increase the user engagement within your blog/website.

 
Module 5: Keyword Research – Guide To Know What You Want To Rank For

 Introduction to Keywords and Keyword Research

Why Keyword Research is a vital part of the SEO process

Types of Keywords and the importance of these types in your researching process:

  • Product or Service Keywords & Brand Keywords
  • Modifier Keywords & Entity Keywords
  • Geographic Keywords & Demographic Segmented Keywords
  • Call to Action Keywords, Educational Keywords, B2B Keywords & B2C Keywords

 Knowing about Keywords Research Tools and its usage:

  • Find global search volume for your target keyword
  • Find country based/local search volume for your target keyword
  • Find the competition of the keyword (Hard/Medium/Low)
  • Understanding Keyword Rich Domain or EMD concept in SEO
  • Understand the use of Google Trends in your Keyword Research Process
  • Getting relevant KW ideas from Google instant or auto suggestion feature & related searches to gather more specific keyword ideas
  • Knowing about what KWs your competitors are using to get their website ranked in the Google
  • Understanding Long Tail, Short Tail and LSI (Keywords)

 Module 6:  On Page Optimization – Guide to Improving Positions in Search Rankings

 Introduction to On Page SEO
  • Domain Name Selection Process
  • Title Tag Optimization Technique & the Pixel Rule
  • URL Optimization Method
  • How to Write Killer Meta Descriptions for Pages
  • Content Optimization Procedure
  • Heading Tag Optimization
  • Anchor Text Optimization
  • Understanding IMAGE SEO and how it works
  • Robots Txt & Site Map
  • Knowing the exact process of On Site SEO Audit
  • Understanding Keyword Stuffing as a Bad SEO practice
  • Application and significance of Meta Keywords Tag from Search Engine perspective
  • Knowing about the Bounce Rate concept and how it impacts Search Engine Results

 Module 7:  Off Page Optimization – Link Building Made Easy

  • Understand Why Link Building Matters
  • What is BackLink & Types of Backlink
  • Methods of Building Backlinks in 2020
  • The Concept of Do Follow & No Follow Backlinks
  • Backlink Age & Authority and why it matters
  • Understanding the examples of a Good & Bad backlink
  • Finding Competitor Backlinks – The Reverse Engineering Method
  • Learning Competition Analysis
 Module 8:  Wordpress & SEO
  • Domain pointing to hosting server
  • Adding domain on cPanel using (Addon Domain)
  • Installing WordPress
  • Uploading and installing Themes
  • Installing important WP plugins
  • Publishing and optimizing articles in Wordpress CMS using All in One SEO or Yoast Plugin
  • Google Search Console and Google Analytics integration to Wordpress
  • Downloading Report & further Analysis 

Module 9: Know about important of Google Updates and their IMPACT on SEO

  • Google BERT Natural Language Processing Update
  • August 2018 Core Medic Update
  • Google Local Hawk Update
  • Google Fred Update
  • Google Local Possum Update
  • Google RankBrain Algorithm
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Panda Update
  • Google Penguin Update
  • Google Pigeon Update
  • Google Payday Update
  • Google Pirate Update
  • Google EMD (Exact Match Domain) Update
  • Google Top Heavy Update

 Module 10: Online Marketplace Working opportunity with SEO Skill

 Trainer will conduct a very special session on how learning materials in this SEO part of the training shall help the participants in building up their Online Professional Career as an SEO Expert, both in an out of Marketplace.

 Module 11: Local SEO – Taking your SEO skill to the NEXT LEVEL

 Google My Business (GMB):

  • Complete walkthrough to your (GMB) Google My Business Page
  • Creating, managing and optimizing your My Business Page
  • Getting to know how you can reclaim an already verified page if you own the business
  • Dealing with multiple business location listing
  • Claim unclaimed listing

 Boost your Local SEO using SCHEMA MARKUP (Practical)

 Citations Explained – How Local Citation Building Is Done:

  • Managing your citations properly
  • Setting up your NAP (Name, Address, Phone Number)
  • How to maintain NAP ‘Consistency’ all over the web
  • Fixing NAP for wrong Citations
  • Monitoring competitor citation
  • List of Top Citation Sites: Resource Shared and discussed
  • Niche specific Citation site list: Resource Shared and discussed

 Making a Local Business website or blog with Wordpress (Practical)

 
Module 12: Online Marketplace Working opportunity with Local SEO Skill

 Trainer will conduct a very special session on how learning materials in this Local SEO part of the training shall help the participants in building up their Online Professional Career as a Local SEO Expert, both in an out of Marketplace.

 Module 13: Selling Commercial Videos to Local Businesses on Fiverr.com

(A Guaranteed Earning Session)

 This is a completely practical and project-based workshop focused on developing your Video Editing Skill and Selling Lead Generation Videos or Commercial Videos to Local Businesses.

 Module 14: Selling Commercial Videos to Local Businesses

  • What is a Local or Offline Business and why these businesses need Commercial Videos?
  • Presenting Premade Greenscreen, WhiteBoard & 2D Animation Explainer Videos for Local Businesses
  • Understanding why these videos are Hot Cake Marketing Content for existing & new businesses
  • Know about Video Intro and Video Outro (Animated/Logo Opener/Talking Person) and how they work as Performance Booster in your Video Selling Campaign.
  • The concept of Video Background Music/Audio (Royalty Free)
  • Understanding the concept of HD & FULL HD Videos
  • The idea of Lower Third and why this is a Must-Have element for Local Business promotional videos
  • Adding a CTA (CALL TO ACTION) as your Video Outro
  • The concept of Blank Video Copy or Videos with No Details or elements

Module 15: Video Editing Made Simple

 Introducing the Video Editing Software (Camstasia) to the participants

 In this module, all participants will practically learn the exact mechanism of basic and simple video editing techniques to turn your Raw Copy Videos into Selling Videos for your clients.

 You will also learn:

  • Inserting Track to the Timeline
  • Adding Video/Audio/Logo/LowerThird in Video
  • Fade In / Fade Out Effect
  • Text Positioning, Text Coloring, Text Font, Text Attribute
  • Audio Muting from the Video, Increase/Decrease Audio Sound from Video
  • Understanding The Concept Of HD & Full HD Video Resolution
  • Knowing The Aspect Ratio of Videos.
  • Exporting Your Video In The Right Format
  • Learning The Conversion Technique From HD To Full HD Video

 Module 16: Selling Your Videos on Fiverr

 SPECIAL NOTE: This Module Is Fully Marketplace Focused & Full Demonstration of ALREADY DONE Projects/Orders from Clients (Business Owners/Marketers) in different Niches will be practically shown to clear the concept of the ATTENDEES.

  • Know Who Your Ideal Clients Are & How To Find Them
  • Identify What & How Do They Want
  • Understanding The Pricing Game
  • Find What The Clients Do With Your Videos
  • Know How To Communicate & Reply To Their Messages
  • Preparing Your Proposal/Offer For Clients

 Module 17: Fiverr Gig Optimization process for Selling Commercial Videos

All participants will learn the exact Gig Optimization process for selling Commercial Videos on Fiverr.

  • Gig Title Optimization
  • Gig Description Optimization
  • Gig Tagging Optimization
  • Gig Pricing Optimization
  • Gig Image/Thumbnail Optimization

 EXCLUSIVE BONUSES AVAILABLE ONLY FOR PARTICIPANTS OF THIS TRAINING

 All participants of the Training will get a set of 5 videos (Greenscreen, Whiteboard & 2D Animation Explainer) Raw Copy version (Completely Free of Cost) for their practice before diving into the Marketplace.

 Special Session: Question & Answer with Trainers

Curriculum

Module Become A Highly Paid Digital Marketing Professional 60 Hrs

Tentative Class Start

11th April, 2020

Available Seat

10 / 30

who can join

If you’re a complete NEWBIE or FRESHER – This is a MUST Training for you to ATTEND if you want to learn Facebook Paid Marketing, SEO, Local SEO, Promotional Video Selling.

ANYONE looking to MASTER Facebook Marketing!

Social media managers, Facebook marketers, Entrepreneurs, Bloggers, Small-Medium Business Owners & Marketing Consultants

Small Business or Offline Business Owners Who Have A Physical Business Location & Want To optimize their Business Website for Better Exposure in Search Engines doing SEO & Local SEO.

If you want to sell your SEO or Local SEO Services To Local and International Clients/Businesses – This Training will Ensure your Skillset Developed up to that mark.

Startup Companies just starting out that want to create an Online Presence through Search Engine Optimization and Local SEO.

If you’re STRUGGLING to make money online – This Workshop will Guarantee Your First SALE

Marketing Consultants Who Want to Learn More About Commercial Video Selling & Want to Provide their Video Selling services To Local Clients/Businesses

Anyone Who Has the Willingness to learn and commit to taking action - don't just idly go through the TRAINING

Meet the Instructor