Mastering Facebook Marketing

Mastering Facebook Marketing

This is a complete practical and project-based workshop focused towards developing your Facebook Marketing skill.

course at a glance

  • Date : 11 Apr - 11 Apr 2020
  • No. of Classes/ Sessions : 1
  • Total Hours : 8
  • Last Date of Registration : 9 Apr 2020
  • Class Schedule :
    • Saturday - 10.00 AM - 6.00 PM
  • venue : BASIS Institute of Technology & Management (BITM) BDBL Bhaban (3rd Floor - East), 12 Kawran Bazar, Dhaka -1215.

Price: TK. 1,500
(Excluding VAT & TAX)

This training is organized by BITM. Training will be held in BITM.

Course Outline:

ABC’s of Facebook Marketing

  • Define & Differentiate Marketing & Branding 
  • Define Facebook Marketing
  • Advantages of Advertising on Facebook
  • Comparison between Facebook advertising & Google Ads Advertising
  • Grow your Global (Global+Local)  Business leveraging the power of Facebook ads

 

Setting up Facebook Business page & Business Account

  • Setting up Facebook  page;
  • General Setting
    • Choose who can publish to your Page timeline
    • News Feed Audience and Visibility for Posts
    • Messages
    • Tagging Ability
    • Page Location
    • Country Restrictions
    • Age Restrictions
    • Page Moderation- How words can be blocked
    • Profanity Filter
    • Comment Ranking
    • Remove Page
  • Page Info
  • Messaging
  • Templates and Tabs
  • Advanced Messaging
  • Page Roles
  • People and Other Pages
  • Creating Facebook Business Account
  • Integration of account information & Credit card data into Facebook
  • The most appropriate Billing method for Bangladeshi advertisers
  • Limitations of Facebook Ad Account

 

Selecting Your Best Ad Objectives

  • Set your marketing objectives
  • Explore Different types of campaign objectives (Post Engagement, Website Clicks, App Install, Video Views, Lead Generation, Massages, Reach etc )

 

Discover Your Target Market

  • Concept of Target Market & Demography;
  • Target Marketing Segmentation;
  • Create different types of audience based on your market segment;
  • Concept of laser targeting.

 

Facebook Campaign Structure

  • Ad Account
  • Creating Campaign
  • Creating adset
  • Creating Ads

 

Different types of Campaign

  • Clicks to Website
  • Lead Generation
  • Page Like
  • Product catalog sales
  • website conversion
  • Video Views

 

Group Project (Trainee will start setting campaign practically on group basis).

 

 

Custom Audiences

  • How to create custom audiences
  • Customer List
  • Website traffic
  • Add Retargeting Pixel
  • Lookalike Audience

 

Campaign Measurement Tools

  • Explore Facebook page insights
  • Set up Facebook Pixel
  • Integration Facebook Conversion pixel for WordPress website
  • Importance of using Facebook Pixel
  • Concept of Remarketing
  • Set up custom audience leveraging the power of Facebook pixel 

 

Campaign Report Analysis

  • Ad Relevance Optimization Technique
  • Placement Optimization
  • Age Group Based optimization
  • Location optimization
  • Device optimization
  • Time optimization

Curriculum

Module Mastering Facebook Marketing 8 Hrs

Tentative Class Start

11th April, 2020

Available Seat

10 / 20

who can join

This Workshop Is Tailored For

If you’re a complete NEWBIE or FRESHER – This is a MUST Workshop for you to ATTEND

If you’re already doing Facebook Marketing, but don’t know what else to develop more – This Training will prepare you to develop a Sellable skillset for an already “READY MARKET

Small Business or Offline Business Owners Who Have A Physical Business Location & Want To advertise their business e.g. shops, restaurants, fashion house, real estate, etc.

Marketing Consultants Who Want To Learn More About Facebook Marketing & Want To Provide their Marketing Services To Local and International Clients/Businesses.

Startup Companies just starting out that want to create an Online Presence through Facebook Marketing.

Anyone Who Has the Willingness to learn and commit to taking action - don't just idly go through the TRAINING.

Meet the Instructor