This training is organized by BITM. Training will be held in BITM.
What you’ll learn:
- Why Facebook ads are important for our businesses
- Why people fail at Facebook ads and how you can avoid these mistakes
- Know how to create different types of Facebook Ads (hands on demos)
- How to Build custom audiences from your email list & website visitors
- Create and install Facebook pixel for conversion tracking
- Understand How to Get Laser Targeted Traffic That would be interested in your Product/Services.
- Fully understand different types of Facebook Ads and objectives
- Create custom audiences for retargeting
Course Outline:
Module 1:
Everything about Facebook Paid Marketing
- Define & Differentiate Marketing & Branding
- Define Facebook Marketing
- Advantages of Advertising on Facebook
- Comparison between Facebook advertising & Google Ads Advertising
- Grow your (Global+Local) Business leveraging the power of Facebook ads
The ABC’s of Facebook Marketing
- Define & Differentiate Marketing & Branding
- Define Facebook Marketing
- Advantages of Advertising on Facebook
- Comparison between Facebook advertising & Google Ads Advertising
- Grow your (Global+Local) Business leveraging the power of Facebook ads
Setting up Facebook Business Page & Business Account
- Setting up Facebook page
- General Setting
- Choose who can publish to your Page timeline
- News Feed Audience and Visibility for Posts
- Messages
- Tagging Ability
- Page Location
- Country Restrictions
- Age Restrictions
- Page Moderation- How words can be blocked
- Comment Ranking
- Remove Page
- Page Info
- Messaging
- Templates and Tabs
- Advanced Messaging
- Page Roles
- People and Other Pages
- Creating Facebook Business Account
- Integration of account information & Credit card data into Facebook
- The most appropriate Billing method for Bangladeshi advertisers
- Limitations of Facebook Ad Account
Selecting Your Best Ad Objectives
- Set your marketing objectives
- Explore Different types of campaign objectives (Post Engagement, Website Clicks, App Install, Video Views, Lead Generation, Messages, Reach etc ) Discovering Your Target Market
- Concept of Target Market & Demography;
- Target Marketing Segmentation;
- Create different types of audience based on your market segment
- Concept of Laser Targeting
Module 2:
Practical Demonstration Session & Complete Facebook Ad Report Analysis
Facebook Campaign Structure
- Ad Account
- Creating Campaign
- Creating adset
- Creating Ads
Custom Audiences
- How to create custom audiences
- Customer List
- Website traffic
- Add Retargeting Pixel
- Lookalike Audience
Campaign Measurement Tools
- Explore Facebook page insights
- Set up Facebook Pixel
- Integration Facebook Conversion pixel for WordPress website
- Importance of using Facebook Pixel
- Concept of Remarketing
- Set up custom audience leveraging the power of Facebook pixel
Campaign Report Analysis
- Ad Relevance Optimization Technique
- Placement Optimization
- Age Group Based optimization
- Location optimization
- Device optimization
- Time optimization
Module 3:
Online Marketplace Working opportunity with Facebook Marketing Skill
All participants will learn the exact Gig Optimization process for making a Rock-Solid
Gig for Facebook Marketing services learnt from this Training Program.
- Gig Title Optimization
- Gig Description Optimization
- Gig Tagging Optimization
- Gig Pricing Optimization
- Gig Image/Thumbnail Optimization
Special Session: Marketplace observation on how and what other Facebook Marketing Professionals are selling
Curriculum
Module |
The Complete Facebook Paid Marketing (A-Z) |
16 Hrs |