Importance of the Course Research is important for any organization to remain competitive in the market. The top function of research is to supply a business with an outlet to correctly determine its customers. With the help of surveys, an organization can analyze the preferences of its target consumers.
Social or Business Research is a field of practical study which aims to find the truth for social and business phenomena and tackles real-life social and business problems through gathering data and applying different scientific methods. The Applied Social and Business Research course focuses on analyzing and solving issues in a systematic way.
It is a systematic inquiry that helps to solve social and business problems and contributes to management knowledge. It is an applied research. Business research is a field of practical study in which a company obtains data and analyzes it in order to better manage the company.
What benefits will earn: After completion this course participants will learn how to do a complete research. After participation one will learn selection of topic, reviewing the literature, developing your theoretical and conceptual frameworks, clarifying your research question, developing a research design, collecting data, analyzing data, and drawing conclusions.
What is Data and Types of Data
Introduction of SPSS and Excel
Data input in SPSS and Excel
Input Data Checking
Analysis of Secondary Data by SPSS and Excel
Analysis of Primary Data by SPSS and Excel
Analysis of the Response Rate by SPSS and Excel
Analysis of the Background Information by SPSS and Excel
Quantitative Data Analysis by SPSS and Excel
Categorical Data Analysis by SPSS and Excel
Multiple Responses Analysis by SPSS and Excel
Graphical Presentation of Data by Excel and SPSS
Statistical Analysis (Hypotheses Testing) by SPSS:
Mean and Standard Deviation i.t-test ii.ANOVA iii.Correlation iv.Chi-square test v.Simple Linier Regression