Professional Digital Marketing

Professional Digital Marketing

This Digital Marketing professional training course aims to provide candidates with the skills and knowledge necessary in planning digital marketing campaigns.

course at a glance

  • Date : 22 Feb - 28 Mar 2020
  • No. of Classes/ Sessions : 16
  • Total Hours : 48
  • Last Date of Registration : 22 Feb 2020
  • Class Schedule :
    • Saturday - 6:15 PM - 9:15 PM
    • Monday - 6.15 PM - 9:15 PM
  • venue : 31 Mohakhali Commercial Area, Colombiya Super Market, 4th Floor (Lift : 5) , Wirless Gate (Beside Titumir College ), Banani, Dhaka-1213, Contact no: 01906600015 / 01915142133.

Price: TK. 14,000
(Excluding VAT & TAX)

This training is jointly organized by BITM & UY LAB

Training will be held in UY LAB.

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.

Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Course Outline :


Digital Media Basics




  Introduction to Digital Marketing

  How to structure your marketing plan

  How to segment your audience

  How to segment your channels

  Home Work


Website Optimization as a Marketer


  How website should look like from Marketing point of view

  Content Structure

  How to Audit

  Tools and Resources

  Home Work


Search Engine Optimization



  SEO Basic

  How Keywords and SEO works

  SEO Opportunities

  Tools and Resources


  Keyword Research

  Onpage SEO

  Technical SEO

  Tools and Resources


  OffPage SEO

  Best and Smart Practice of Link Building

  Competitor Analysis

  Tools and Resources

  Home Work


Social Media Marketing


  Social Media Marketing (Organic)

  How Social Media works


  Why Content Goes Viral?

  Tools and Resources

  Audience Research


  Facebook Advertisement Basic

  Business Manager Account Creation and Ad Account Set up

  Pixel Setup

  Ad Creation

  Tools and Resource

  Home Work



Email Marketing


  Email Marketing Concept

  Lead Collection

  Email Best Practice

  Segmentation Strategy


  Tools and Resources

  Email Campaign Setup

  Report and Analysis

  Home Work


Google Analytics & Webmaster


  Analytics and Webmaster Tool Basic

  Goal and Event Tracking

  Advance Practice

  Backlink Analysis

  Data Analysis

  Home Work


Google Adwords and Display Ads


  Google AdwordsBasic

  Why Adwords

  Live Campaign Setup

  Best Practice

  Tools and Resources

  Home Work


YouTube Marketing


  Why Video Marketing?

  YouTube Content Creation

  Keyword Research

  Tools and Resources


  Optimize YouTube Channel Like a PRO

  YouTube Ranking Factors

  Research and Analysis

  Conversion Related Tips, Quick Money Generate Tips

  Home Work


Mobile Marketing


  Difference Between Email and SMS Marketing

  Similarity Between Email and SMS Marketing

  Best converting SMS

  Strategy for Long Run

  Home Work


Content Marketing


  How to be viral With Content

  Advantage of Blogging

  How to Generate more Shares and Engagements

  Home Work


Earning Scopes With Your Digital Marketing Skills


  How Can We Earn as a Digital Marketer

  What is Passive Income

  What Next?



Module Professional Digital Marketing 48 Hrs