Mastering on Digital Marketing

Mastering on Digital Marketing

You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right? You've found the right digital marketing course !

course at a glance

  • Date : 16 Jan - 10 Mar 2020
  • No. of Classes/ Sessions : 24
  • Total Hours : 72
  • Last Date of Registration : 15 Jan 2020
  • Class Schedule :
    • Sunday - 6:00pm - 9:00pm
    • Tuesday - 6:00pm - 9:00pm
    • Thursday - 6:00pm - 9:00pm
  • venue : PencilBox Training Institute, EDB Trade Centre, 5th Floor, 93 Kazi Nazrul Islam Avenue, Kawran Bazar,Dhaka-1215

Price: TK. 18,000
(Excluding VAT & TAX)
Early Bird Registration Going on Valid Until 31th December, 2019 Taka @15000/=

This training is jointly organized by BITM & Pencilbox Training & Consultancy, A Training wing of bitBirds Solutions

Training will be held in Pencilbox Training & Consultancy.

Session wise Outline:


Day 1 - Day 2: Introduction to Digital Marketing

  • Familiarity with Digital Technology
  • Introduction to Digital Media
  • Usage if different technology & media in our daily life
  • Benefits of different technology & media
  • What is marketing?
  • Basic Component of Marketing Strategy & Planning
  • 4P’s of Marketing
  • Fundamental of Buyer’s Journey
  • Get started with Digital Marketing (What, Why & How)
  • Digital Research (Audience & Competitor)
  • SMART Objective Development
  • Principles of Digital Marketing
  • 360-Degree Digital Marketing Campaign



Day 3 - Day 4: Social Media Marketing
  • What & Why is Social Media Marketing
  • Key Social Platforms for Digital Marketing
  • Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter, GMB)
  • Buyer’s Journey Alignment with Platforms Behavior
  • Community Building Techniques
  • Content over Social Media & Hashtag Implementation
  • Audience Insight Analysis
  • Social Media Marketing Automation


Day 5 - Day 10: Search Engine Optimization Marketing

  • What & Why is Search Engine for Marketing
  • SERP Components
  • Google Advanced Search
  • What is SEO & Types of SEO
  • Key SEO Components
  • Common Search Query (Keyword) Types
  • Conduct a Keyword Research & Grouping
  • Competition Analysis of your Keywords
  • Finding your Ranking Opportunities
  • SEO Content Plan From Keyword Group
  • Convert Keywords into SEO Content
  • Buyer’s Journey Alignment with SEO Content
  • Introduction to CMS & Create a free Blog with Blogger
  • Create a Blog post
  • Setup Search Console
  • Basic Understanding of HTML Tags
  • On-page Optimization (Keyword, Website Structure, Code Validation with W3C, Tags, Image/Video, Sitemap)
  • Technical Optimization (Loading Time Optimization, Redirection, Robot.txt, Crawl Error fixing, Broken Link Fixing, Schema Implementation)
  • Off-page Optimization (Anchor Tag, Anchor Text, Child Anchor, Nofollow & Dofollow Attribute,)
  • Cheap Backlink Building Technique (Comment, Forum, Q&A, Article Submission, Web 2.0, Social Bookmarking, Image/Video/Slide Sharing etc.)
  • Quality Backlink Building Technique
  • Outreach for Backlink
  • Recap of SEO Components

Day 10 - Day 11: Paid Advertisement (Facebook Ads)

  • Facebook Ads Account Creation & Best Practice
  • Fundamentals of FB Ads
  • Buyer’s Journey Alignment with Ads
  • Ads Objective, Copy and Call to Action
  • Understanding of FB Ads Bidding
  • Introduction to Facebook Business Manager
  • Practice Ads with Creative Hub
  • Audience Creation
  • Ads Campaign Creation
  • A/B Testing
  • Conversion Tracking & Remarketing
  • Ads Report & Measurement
  • Introduction to Facebook Business Manager
  • Practice Ads with Creative Hub
  • Audience Creation
  • Ads Campaign Creation
  • A/B Testing
  • Conversion Tracking & Remarketing
  • Ads Report & Measurement
Day 12 - Day 13: Paid Advertisement (Google Ads)

  • Paid vs. Organic Search
  • Paid Search Benefits
  • Google Ads Account Creation
  • Google Ads Manager Account vs. Child Account
  • Google Ads Account Element
  • Understanding of Google Ads Bidding
  • Buyer’s Journey Alignment
  • Ads Campaign Creation & A/B Testing
  • Introduction to Google Display Network
  • Display and Video Advertisement
  • Conversion Tracking & Remarketing
  • Ads Campaign Optimization & Measurement
Day 14: Video Marketing (YouTube)

  • YouTube Channel Setup
  • Channel Management & Content Planning
  • Buyer’s Journey Alignment with your Video
  • Video Best Practices
  • Upload your First Video
  • YouTube Video SEO
  • YouTube Analytics and Reporting
Day 15 - Day 16: Email Marketing

  • Key Concepts of Email Marketing
  • Recipient Sources and Contact Databases
  • Subject Lines, Copy Essentials, CTAs of an Email
  • Buyer’s Journey Alignment with your Email
  • Delivery Factors and Placement Challenges
  • Email Service Providers
  • Key Campaign Measurement Metrics
  • Email Marketing Automation
Day 17: Mobile Marketing

  • Opportunities with Mobile Marketing
  • Benefits of SMS
  • Buyer’s Journey Alignment with your SMS
  • SMS Copy & CTA’s
  • SMS Campaign, Types of Campaign & SMS Gateway
  • Benefits of Mobile Content Leveraging
  • Marketing through Mobile Apps & Games
  • Admob
Day 18 Day 19: Content Marketing

  • Needs of Content Marketing
  • Content Marketing Concepts and Strategy
  • Using Content Research to Find Opportunities
  • Developing Goals, Customer Personas, Topics
  • Content Types & Formats, Creation & Curation
  • Brand Components
  • Content Personalization & Seeding
  • Content Calendar
Day 20 - Day 21: Data Analysis Using Google Analytics

  • Analytics Fundamentals
  • Account Setup
  • Key Settings and Navigational Functions
  • Setting Goals with Google Analytics
  • Tracking Code Installment
  • Understanding of Reports (Audience, Acquisition, Google Ads, Behavior, Events and Conversions)

Day 22 - Day 23: Digital Marketing Campaign Management

  • Core Digital Marketing Strategy Components
  • Strategy Purpose
  • Strategy for plan communication
  • Resource Mapping and Budget Planning
  • Setting Campaign Objectives and KPIs
  • ROI and Success Metrics Definition & Evaluation
  • Optimize Channel and Budget Mix
  • Evaluation of Campaign
Day 24: Course Recap & Aligning with Industry Demand

  • Recap of Marketing Purpose
  • Recap of Different Digital Media
  • Recap of Buyers Journey Alignment with Different Channels
  • Recap of Digital Marketing Campaign Management Process
  • Certification Ceremony
  • Job Offering
  • Photo Session & Achievement Celebration

Curriculum

Training Mastering on Digital Marketing 72 Hrs

Tentative Class Start

16th January, 2020

Available Seat

10 / 20

who can join

  • Students, who want to grab a lucrative job in emerging digital technology industry
  • Marketing professionals, who want to enhance their career
  • Business owners, who want to expand their business digitally
  • Website owners, who want to increase web traffic, conversions, and sales
  • Celebrities, who want to grow their fanbase 

Meet the Instructor