Applied Social and Business Research

Applied Social and Business Research

Research is important for any organization to remain competitive in the market. The top function of research is to supply a business with an outlet to correctly determine its customers.

course at a glance

  • Date : 20 Sep - 8 Nov 2019
  • No. of Classes/ Sessions : 8
  • Total Hours : 28
  • Last Date of Registration : 20 Sep 2019
  • Class Schedule :
    • Friday - 2.30 PM - 6.00PM
  • venue : RH Home Center, Level#5, Suite#539, 74/B/1, Green Road, Tejgaon, Dhaka-1205 Contact: 01841801180

Price: TK. 7,000
(including VAT & TAX)
Promotional Offer BDT 5,000 (Valid till 12th September,2019)

This Training is jointly organized by  BITM & PONDIT. Training will be held in  PONDIT.

Importance of the Course
Research is important for any organization to remain competitive in the market. The top function of research is to supply a business with an outlet to correctly determine its customers. With the help of surveys, an organization can analyze the preferences of its target consumers.

Social or Business Research is a field of practical study which aims to find the truth for social and business phenomena and tackles real-life social and business problems through gathering data and applying different scientific methods. The Applied Social and Business Research course focuses on analyzing and solving issues in a systematic way.

It is a systematic inquiry that helps to solve social and business problems and contributes to management knowledge. It is an applied research. Business research is a field of practical study in which a company obtains data and analyzes it in order to better manage the company.


What benefits will earn:
After completion this course participants will learn how to do a complete research. After participation one will learn selection of topic, reviewing the literature, developing your theoretical and conceptual frameworks, clarifying your research question, developing a research design, collecting data, analyzing data, and drawing conclusions.

Course Outline

1. OVERVIEW OF RESEARCH AND METHODS
•    Definition of Research
•    Importance of Research
•    Types of Research
•    Qualities of a Good Research
•    Importance of Knowing Research Methods
•    Limitation of Research Methods

2. RESEARCH PROPOSAL
•    Types of Proposal
•    Format of a Proposal and a Project
•    Proposal Format
•    Project Format
•    Components of a Proposal
o    Background of the study
o    Statement of the problem
o    Objectives of the study
o    General objective
o    Specific Objectives
o    Research Questions
o    Methodology of the Study
o    Importance/Significance of the study
o    Limitation of the study
o    Scope of the study
o    Framework of the study

3. LITERATURE REVIEW
•    Definition and purpose of Literature Review
•    Steps in carrying out literature Review
•    Sources of Literature
•    Types of Referencing
•    Referencing and Citation Styles in the text
•    References or Bibliography

4. RESEARCH METHODOLOGY
•    Introduction
•    Types of Research
•    Basic Vs Applied research
•    Evaluation research
•    Performance-monitoring research
•    Qualitative and Quantitative research
•    Descriptive Research/Survey research
•    Historical research
•    Developmental studies
•    Research design
•    Exploratory Research design
•    Conclusive research design
•    Case study
•    Data Collection (Primary Vs Secondary Data)
•    The Validity and Reliability of a Questionnaire (Field Test or Pilot Study)
•    Measurement concepts
•    Population and sample
•    Sampling technique-
•    Census Vs Sample and Importance of Sampling
•    Selecting Your Sample
•    Data Collection Methods and Procedure
•    Data Collection Methods
•    Data Processing
•    Data Analysis Methods

5. DATA ANALYSIS AND PRESENTATION OF RESULTS
•    Introduction
•    Analysis of Secondary Data
•    Analysis of Primary Data
•    Analysis of the Response Rate by SPSS and Excel
•    Analysis of the Background Information by SPSS and Excel
•    Quantitative Data Analysis by SPSS and Excel
•    Categorical Data Analysis by SPSS and Excel
•    Multiple Responses Analysis by SPSS and Excel
•    Qualitative Data Analysis
•    Graphical Presentation of Data by Excel and SPSS
•    Statistical Analysis (Hypotheses Testing) by SPSS
•    Mean and Standard Deviation
•    t-test
•    ANOVA
•    Correlation
•    Chi-square test
•    Simple linier Regression
•    Result presentation and Interpretation
•    Summary of Findings
•    Answers to Research Questions/ Discussion

6. COMPLETE REPORT WRITING
•    Title Page
•    Acknowledgements
•    Table of Contents
•    Chapter One: Introduction
•    Chapter Two: Methodology
•    Chapter Three: Data Analysis
•    Chapter Four: Results and Discussions
•    Chapter Five: Conclusions and Recommendations
•    References or Bibliography



Curriculum

Module Applied Social and Business Research 28 Hrs

Tentative Class Start

20th September, 2019

Available Seat

10 / 20

who can join

Anyone who needs research work and writing reports.

Meet the Instructor