Research is important for any organization to remain competitive in the market. The top function of research is to supply a business with an outlet to correctly determine its customers.
course at a glance
Date : 20 Sep - 8 Nov 2019
No. of Classes/ Sessions : 8
Total Hours : 28
Last Date of Registration : 20 Sep 2019
Class Schedule :
Friday - 2.30 PM - 6.00PM
venue : RH Home Center, Level#5, Suite#539, 74/B/1, Green Road, Tejgaon, Dhaka-1205
Contact: 01841801180
This Training is jointly organized by BITM & PONDIT. Training will be held in PONDIT.
Importance of the Course Research is important for any organization to remain competitive in the market. The top function of research is to supply a business with an outlet to correctly determine its customers. With the help of surveys, an organization can analyze the preferences of its target consumers.
Social or Business Research is a field of practical study which aims to find the truth for social and business phenomena and tackles real-life social and business problems through gathering data and applying different scientific methods. The Applied Social and Business Research course focuses on analyzing and solving issues in a systematic way.
It is a systematic inquiry that helps to solve social and business problems and contributes to management knowledge. It is an applied research. Business research is a field of practical study in which a company obtains data and analyzes it in order to better manage the company.
What benefits will earn: After completion this course participants will learn how to do a complete research. After participation one will learn selection of topic, reviewing the literature, developing your theoretical and conceptual frameworks, clarifying your research question, developing a research design, collecting data, analyzing data, and drawing conclusions.
Course Outline
1. OVERVIEW OF RESEARCH AND METHODS • Definition of Research • Importance of Research • Types of Research • Qualities of a Good Research • Importance of Knowing Research Methods • Limitation of Research Methods
2. RESEARCH PROPOSAL • Types of Proposal • Format of a Proposal and a Project • Proposal Format • Project Format • Components of a Proposal o Background of the study o Statement of the problem o Objectives of the study o General objective o Specific Objectives o Research Questions o Methodology of the Study o Importance/Significance of the study o Limitation of the study o Scope of the study o Framework of the study
3. LITERATURE REVIEW • Definition and purpose of Literature Review • Steps in carrying out literature Review • Sources of Literature • Types of Referencing • Referencing and Citation Styles in the text • References or Bibliography
4. RESEARCH METHODOLOGY • Introduction • Types of Research • Basic Vs Applied research • Evaluation research • Performance-monitoring research • Qualitative and Quantitative research • Descriptive Research/Survey research • Historical research • Developmental studies • Research design • Exploratory Research design • Conclusive research design • Case study • Data Collection (Primary Vs Secondary Data) • The Validity and Reliability of a Questionnaire (Field Test or Pilot Study) • Measurement concepts • Population and sample • Sampling technique- • Census Vs Sample and Importance of Sampling • Selecting Your Sample • Data Collection Methods and Procedure • Data Collection Methods • Data Processing • Data Analysis Methods
5. DATA ANALYSIS AND PRESENTATION OF RESULTS • Introduction • Analysis of Secondary Data • Analysis of Primary Data • Analysis of the Response Rate by SPSS and Excel • Analysis of the Background Information by SPSS and Excel • Quantitative Data Analysis by SPSS and Excel • Categorical Data Analysis by SPSS and Excel • Multiple Responses Analysis by SPSS and Excel • Qualitative Data Analysis • Graphical Presentation of Data by Excel and SPSS • Statistical Analysis (Hypotheses Testing) by SPSS • Mean and Standard Deviation • t-test • ANOVA • Correlation • Chi-square test • Simple linier Regression • Result presentation and Interpretation • Summary of Findings • Answers to Research Questions/ Discussion
6. COMPLETE REPORT WRITING • Title Page • Acknowledgements • Table of Contents • Chapter One: Introduction • Chapter Two: Methodology • Chapter Three: Data Analysis • Chapter Four: Results and Discussions • Chapter Five: Conclusions and Recommendations • References or Bibliography
Curriculum
Module
Applied Social and Business Research
28 Hrs
Tentative Class Start
20th September, 2019
Available Seat
10 / 20
who can join
Anyone who needs research work and writing reports.