It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change the Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change the Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change the Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change the Way of Your Life

Workshop on “Mastering Facebook Marketing”

What you will get from this workshop?

  • Knowledge to Create Highly Engaging Facebook Page
  • Dominate Your Niche With Facebook Branding Techniques
  • Growing your Facebook business page with RIGHT type of fans
  • Convert your Facebook fans into paying customers
  • Generate leads and sales from Facebook marketing
  • Learn how to craft successful Facebook ads and use your ad budget more efficiently
  • Learn Proven strategies to craft highly-converting ad images
  • Write appealing text for your Facebook “Ad Copy”
  • Understand the importance of Power Editor for Facebook Ads
  • Become a Facebook Ads pro and streamline the Ads creation process using Power Editor
  • Learning the Ins and Outs of your Facebook Business Page Audit

Who is the target audience?

This Workshop Is Tailored For:

  • Business Owners, Salespersons, Marketing Executive, Marketing Manager, Marketing Consultants and Freelancers (Beginner/Intermediate Facebook Marketers)
  • SEO Professionals – Who wants to fill up their skill gap of Facebook Marketing
  • Anyone who wants to master Facebook Marketing, but NO NEWBIEs 

 Training will be held on 12th February,19th February & 26th February,2016. 

BASIS-SEIP Student will get BDT 500 discount.

FEE - Tk 3500

Prerequisite

  • Students should have a Facebook account and an associated Fan Page
  • Basic understanding of posting & scheduling content on Facebook
  • Willingness to learn and commit to take action - don't just idly go through the workshop

Project Oriented Course

One will practically learn all mentioned tools and techniques by completing a workshop.

Course Outline

The Basic Concept on Facebook: What You Need To Know

 Module 1: Facebook Preface:

  • Knowing about the Facebook features that have changed the marketing concept.
  • Marketing Possibilities with Facebook that can increase TRAFFIC and help achieve your GOALS.

 Module 2: Important features of Facebook:

  • Best practices using Facebook Groups for your website promotion
  • Get to know the Gold Mine ideas about Facebook Pages that will increase your brand visibility
  • Strategies of Facebook Notes feature and how to use it effectively.

 Module 3: Setting up your Facebook Security Essentials

  • Securing Facebook account for safety
  • News Feed Preference along with Facebook Ad Ideas (How Advertisements work and how you need to use).

 Module 4: Facebook Mobile Usage - How people use it and how you can use it for your promotion for long term success.

 
Advance Knowledge on Facebook Marketing: What You Need To Execute

 Module 5: Facebook Groups

  • How Facebook Group Marketing works
  • How Global Marketers use Facebook Group Marketing for success.
  • Step by step guideline to promote using Facebook groups for branding and exposure.

 Module 6: Automate your Facebook Groups with tools to save time and leverage in more success

 Module 7: Facebook Page

  • How Facebook Page marketing works
  • How to get targeted “Likes” for your Facebook Business Page.
  • How to increase targeted audience reach for your business
  • Step by step methods to promote into Facebook Pages
  • Demonstration of  WP Fan Machine (Plugin) to increase targeted Facebook Page “Likes”

Module 8: Facebook Automation using BufferApp & Hootsuite WebApp

  • Application of Hootsuite for Professional Marketing approach and its importance to get better result and how you can do it for your business.
  • Saving time with BufferApp to automate your Facebook Page activities
  • What Marketing Guru’s use to automate their business and how you can do it

 Module 9: Facebook Ads for your Website or Business:

 Facebook Business Account for Ads:

  • Creating Facebook Business Account to avoid getting your account banned
  • Adding pages, Advert account and more setups.
  • Payment method integration into Facebook Business Manager.
  • Successful Campaign Set up, Ad Set and Ads
  • Application of various Image Dimensions for Facebook Ads.
  • Facebook pixel set up and how to implement it into your website for retargeting to increase returning visitors

 Creating Professional looking Ad images with (CanVa) tool that generates better conversion

 Facebook Ads Campaign Creation:

  • Application of Facebook Audience Insight to analyze best audience for your business
  • Step by step procedures about “Facebook Page Likes” campaign at $0.01
  • Implementation of Facebook Post Engagement Campaign to increase highly targeted traffic.
  • Grab your Lookalike audience to get more brand exposure.
  • Facebook Power Editor, its best practices, and getting best results by SPLIT TESTING using Power Editor.

 Facebook for Local Business: Targeting Bangladeshi Business

  • Applying the proven methods  to grow BRAND VISIBILITY of your Local Business or your CLIENT’S business model
  • Live Demonstration of how a Local Business is growing with effective management of its Facebook Page using the above methods.
  • Live example from the audience to get clear idea about how to run a business effectively only with Facebook.

 Module 10: Special Section of this WORKSHOP: The participant’s TURN

 In this session, someone from the workshop participants will be requested to come up with a Business Model (this model could be an existing business/ a complete new idea). The mentor will then find out any possible loopholes in the so far marketing steps being taken and then add more value by bringing up new strategies. This way, the rest of the participants will get a clear understanding of how more effective marketing strategies can be taken for both business model (existing/a whole new concept).

 Practical Session:

Starting a live Facebook Marketing campaign based on the above Business Model (Module 10)

Used Tools

Internet

Assistant Trainer

COURSE SUMMARY

Course Duration : 3 Days
Total Hour : 24 Hours
Number of Batch : 1 Batch

Application Last Date : 04 February, 2016

Class Schedule

Day & Time : Friday 9:00 am - 5:00 pm
Duration : 8 hrs per class

Project:

Starting a live Facebook Marketing campaign based on the above Business Model


Certificate:

Certificate will be provided after the completion of workshop