It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change The Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change the Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change the Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change the Way of Your Life
It's all to do with the training: you can do a lot if you're properly trained.
An Institution That Can Change the Way of Your Life

Training Program on Practical Search Engine Optimization(SEO) 11th Batch

The Search Engine Optimization(SEO) Course is a beginner level course. One will get all the conceptual ideas to prepare the website with SEO. Course will be completed with Practical + Theory Session.

 Objective:

  •  Anyone who wants to learn the process of getting a higher rank in Google and how to keep hold the position
  • Web designers who needs to know how to make a website search engine and user friendly
  •  Copywriters who needs to learn how to write content for search engines &  for users/visitors/readers
  • Individuals who wants to learn SEO for their own knowledge
  • New employees who need training on SEO to help their company grow online.

 

FEE - Tk 5500

Prerequisite

• Technical Skill: Must have the fluent operating skill of Computer

• Must have the skill to use internet

• A little or basic knowledge on SEO would be fine but not necessary

• Academic: SSC or Equivalent Certificate

Project Oriented Course

One will practically learn all mentioned tools and techniques by completing a project through this practical training course.

Course Outline

All the techniques to develop a website with SEO

Discussion on Search Engine Optimization (SEO):

  • What is Search Engine
  • Why we use Search Engines
  • What is Search Engine Optimization (SEO)
  • Why does my website need SEO?
  • Why can't the search engines figure out my site without SEO?
  • Can I do SEO for myself or my business?
  • Order of SEO 

 Making your blog site:

Blogger/Wordpress platform will be used for easy understandingThings to know before making a blog:

  • Your Target Audience
  • Planning
  • Maintenance
  • Networking
  • Branding
  • How to make a blog using blogger.com
  • Keyword Research & Analysis using tool
  • Identifying and building your initial keyword list
  • SE Friendly Domain Selection Process
  • Website planning & Site Structure

 Keyword Research:

  • Keyword Research and Selection
  • Optimize Keywords in Anchor Text
  • Optimize Your Keyword Density
  • Keyword Density calculation formula and checking tool
  • Text Modifiers to Emphasize Your Keywords
  • Discussion on LSI & LTK Keywords
  • Keyword Research Tips & Ideas
  • Using Google Insights for Search and Google Trends for Keyword Research

 (Practical + Theory Session) On-Page Optimization Title Tag Optimization:

  • Optimize Keywords in Title Tag
  • Knowing the latest updates

   Meta Description:

  • Meta Tag Checker
  • Optimize Keywords in Description Meta Tag

  Meta Keywords:

  • Knowing Meta Keyword Tag
  • Importance of MKT from SE perspective

  Heading Tags:

  • Optimize Keywords in Heading Tags

 Image ALT tag:

  • Complete image optimization techniques & guidelines

 Internal Links:

  • What is an Internal Link
  • Why is Internal Linking important
  • Examples of good Internal Linking practices
  • Tips on Internal Linking
  • Applying Internal Linking practice in your blog

 URL Structure:

  • Search Engine friendly URL optimization
  • EMD or Keyword Rich Domain
  • Domains with dash/hyphen
  • Importance and value of Domain extension
  • Domain length issue
  • Optimize Keywords in PermalinkSitemap Submission & Robots.txt

  Content Optimization:

  • Setting up optimized Blog Post Title
  • Do Post Titles Make Difference to SERPs?
  • Writing Purposeful Post Titles
  • Make Descriptive Post Titles
  • Use synonyms to make your post Title unique from others
  • Word limit for an optimized Blog Post
  • Content Siloing
  • Reducing Bounce Rate of Your Blog
  • Checking duplicate content using tools
  • Clever post title ideas

 Setting up your site/blog using WordPress:

  • Domain pointing to hosting server
  • Add domain on cPanel using "Addon Domain"
  • Installing WordPress
  • Uploading and installing Themes
  • Installing important WP plugins
  • How to publish an optimized article in Wordpress
  • How to manage WordPress SEO plugin when publishing article

 Off-Page Optimization:

Directory submission , Social Bookmarking , Guest Posting/Blogging , Forum Posting , Blog Comment Posting , Article Submission , The concept of Dofollow/ Nofollow Backlinks , Yahoo Answers, Link Wheel, Web 2.0, Tiered link building process, Infographic Backlink, Video Promotion, and other form of backlink process effective now a days.                

 Tools, Add-On’s & Extensions: Discussion on different SEO Tools:

  • Backlink checker tools, techniques and counts
  • Checking the Backlink of a site/link
  • StatCounter & other web analysis tools
  • SEO Power Suite

 Backlink age, authority, popularity: Discussion on Backlinks:

  • Backlink age
  • Backlink authority
  • Backlink popularity
  • How to get high quality backlinks

 Search Engine Ranking Factors:

  • Different SE Ranking factors will be discussed in more details.

 Google Panda & Penguin Update and recovery tips (including any other latest updates) Google Webmaster Central:

  • Webmaster tools setup & its basic uses

Google Web Analytics:

  • Web Analytics Code Installation & its basic uses to plan your next strategy

 Discussion:

On SEO and related projects in Online Freelance Marketplaces like Odesk, Freelancer and Elance.com. Some micro freelance marketplaces will also be shown for extra working opportunities.

Website Monetization Techniques: Knowing various ways of monetizing your site/blog.

Traffic Driving Techniques to your niche based blog/site: Minimum 5K visitors/month

 

Used Tools

Paid Keyword Research & Competition Analysis Tool

Paid Link Intelligence Tool

Assistant Trainer

COURSE SUMMARY

Course Duration : 16 Days
Total Hour : 56 Hours
Number of Batch : 11 Batch

Application Last Date : 29 January, 2015

Class Schedule

Day & Time : Monday 9:00 am - 1:00 pm
: Wednesday 9:00 am - 1:00 pm
: Friday 3:00 pm - 6:00 pm
: Saturday 3:00 pm - 6:00 pm
Duration : 3 hours avg per class

Project:

Making a SEO Project


Certificate:

Certificate will be provided after the completion of the course