This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign.
This training is jointly organized by BITM & UY LAB
Training will be held in UY LAB.
This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.
Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
Course Outline :
1. Introduction to Digital Marketing
All current innovation in marketing is through digital channels. This opening lecture demonstrates the power of applying digital concepts across the Marketing function in any business. You will learn how to harness the power of digital marketing as a core driver of the marketing Strategy for a company.
2. Search Engine Optimization
The SEO module will teach you about Search Engine Optimization and how to leverage Key techniques to improve your website organic ranking on search engine results pages (SERPS) to drive more traffic. It covers key technical insights to cultivate an effective SEO strategy.
3. Search Marketing
This module gives you essential skills to strategies, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI.
4. Web Site Analytics
This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.
In this module you will learn the skills to effectively engage with customers across a diverse range of social media platforms. You will learn to set up social media campaigns, define goals and set KPIs. You will learn different social media communication styles apply for different target audiences.
This module will teach you about data capture and subscriber segmentation, email design and content, email delivery, and measurement and reporting. You will also learn how to grow and manage a subscriber database.
6. Social Media 2
In this module, you will learn about the challenges involved in implementing an effective social media strategy for your business, especially when using paid advertising options. And how to schedule, manage and report on your campaigns.
7. Email Marketing
8. Mobile Marketing
This module provides you with a solid understanding of the rapid evolution of the mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice mobile marketing.
9. Display advertising
The module covers the core concepts associated with digital display advertising as well as key campaign aspects including: ad formats, campaign setup and planning, target audience definition and publisher selection, as well as campaign administration, budgeting (including different pricing metrics), measurement and optimization.
10. Strategy & Planning
The Strategy and Planning module provides the skills to create a formal digital marketing plan for your organization, enabling you to work effectively with a digital agency or external contractors as required, and establish an approach that will allow you to implement a successful digital marketing strategy.
|Module||Professional Digital Marketing||48 Hrs|