Be An Expert In LOCAL SEO - Take Your SEO Skill To The Next Level

Be An Expert In LOCAL SEO - Take Your SEO Skill To The Next Level

By the end of the course you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and targeted city.

course at a glance

  • Date : 21 Oct - 16 Dec 2017
  • No. of Classes/ Sessions : 12
  • Total Hours : 48
  • Last Date of Registration : 18 Oct 2017
  • Class Schedule :
    • Saturday - 9:00AM - 1:00PM
    • Friday - 9:00AM - 1:00PM
  • venue : 46 Kazi Nazrul Islam Avenue (4th Floor) Karwan Bazar, Dhaka - 121Tel: 9126385, 8142040Hotline: 01750000328Cell: 01715317527, 01750000324

Price: TK. 14,000

This training is jointly organized by Technobd Web Solutions Pvt. Limited & BITM


Training will be held in TechnoBD Web Solutions Pvt Ltd

Course Outline :


Introducing the course and training objective to the participants.

Module 1 : Foundation Concepts On Local SEO

a.    Knowing about the World of Local Search or how Google Search works
•    Google Algorithm
•    Google Semantic Search
•    Google Personalized Search

b.    How Local Rankings can impact your SEO:

-    What are the Local Ranking Factors & how do they work
•    On Page/Better Content Signals
•    Quality Link Signals
•    Google My Business (GMB)
•    Citation Signals
•    Behavior/Click Through Signals
•    Review Signals
•    Social Signals
•    Miscellaneous  Signals

-    Google Analytics Set Up
-    Checking Domain & Page Authority, Trust and Citation Flow Metric of client/competitor’s website
-    Checking Local Ranking position or score of client/competitor’s website

c.    Why Local SEO matters?

d.    Brainstorming Keywords or Targeted Phrases for your Business

e.    Understanding the Elevator Pitch concept for your Local Business

Task 1: Fill up the Keyword and Elevator Pitch sheet provided

Module 2 : In Depth Exploration into Local SEO

a.    Getting to know The Local Search Results Box

b.    Understanding of Google Maps Listing – It’s importance and effectiveness discussed

c.    The impact of Mobile on Local Search
•    Mobile Search
•    Responsive Design

d.    Discussion on third-party must have tools for your Local SEO

e.    Complete walkthrough to your (GMB) Google My Business Page
•    Creating, managing and optimizing your My Business Page (Google+ Page)
•    Getting to know how you can reclaim an already verified page if you own the business
•    Dealing with multiple business location listing
•    Knowing the differences between a good and a bad Google+ Page (with examples)

f.    Building up Reviews for your business:
-    Why Reviews Matter?
-    Creating Your Review strategy
•    Bottom line discussion on setting yourself up for Review success
-    Encouraging your loyal customers to YELP or GOOGLE Review your business
•    Resource Shared: Tip Sheet on “Reviews”
-    How to respond to Negative Customer Reviews
-    Understanding how joining the Official Google My Business Community can help you in the long run


Module 3 : On-Page & Technical Optimization for Local SEO

a.    Understanding the importance of Keywords and how to effectively place them on your website

b.    Introduction to Technical SEO and best practices discussed:
•    Title Tags
•    Clean URLs
•    Duplicate Content
•    non-www to www
•    Indexable Menus
•    Logo & Images
•    Generate, Implement and Testing Schema (JSON-LD)
•    Walkthrough to Google Webmaster Tools (Google Search Console)
•    Yoast WordPress Plugin
•    Google PageSpeed Insights


Module 4 : Citations Explained – How Local Citation Building Is Done

a.    Local Citation explained and why they matter:

-    Managing you citations properly
•    Setting up your NAP (Name, Address, Phone Number)
•    How to maintain NAP ‘Consistency’ all over the web
•    Fixing NAP for wrong Citations

b.    Building quality and relevant citations:
-    Monitoring competitor citation
-    Tool to help you do this

c.    List of Top Citation Sites: Resource Shared and discussed

d.    Niche specific Citation site list: Resource Shared and discussed

 

Module 5 : Online Marketing of your Local Business

a.    How content marketing plays a crucial role as part of your Local SEO?

b.    Creating better Local content for your business
•    Starting your Blog/Resource page on your website
•    Types of content you can create for your audience/customers

c.    The AIDA Marketing concept and why it’s important

d.    PPC (pay per click) Marketing for your Local Business

e.    Link Building for your Local Business:
•    Understanding how Google’s Voting System works
•    Best practices explained – How to earn/build good quality links for you Local Business
•    Links from Social Media, Web 2.0s and PBNs – Do they matter?
-    Using Facebook for Local SEO
•    Facebook Business Page Tip Sheet – Resource Shared
-    Youtube Video Marketing for your Local Business
•    Checking your Backlink Profile


Module 6 : Career opportunity as a Local SEO Expert

Local SEO professionals have a wide range of work opportunity both globally and locally online or offline based on team/individual skill set and work experience.
Below are some few examples:
•    Real Estate Local SEO Professional
•    Local SEO Professionals for Restaurants
•    Local SEO Expert for Medical Services
•    Fashion House Local SEO Specialist

 

Opportunities are endless based on your area/industry of expertise, but we are still going to have a deeper look at the following:

a.    Online Freelance Marketplace Overview in the Local SEO space
b.    Offering your Local SEO services via different Social Media or Micro Freelance Marketplaces.
c.    Finding possible prospects in the space and send them your customized offers/proposals
d.    Setting up your own Local SEO Consultancy/Agency Business

Curriculum

Module 1 Foundation Concepts On Local SEO 10 Hrs
Module 2 In Depth Exploration into Local SEO 15 Hrs
Module 3 Citations Explained – How Local Citation Building Is Done 5 Hrs
Module 4 On-Page & Technical Optimization for Local SEO 6 Hrs
Module 5 Online Marketing of your Local Business 6 Hrs
Module 6 Career opportunity as a Local SEO Expert 6 Hrs

Tentative Class Start

21st October, 2017

Available Seat

10 / 20

who can join

Students should have a sound knowledge on the basics of Search Engine Optimization (both On-Page & Off-Page) and Social Media (Google+ and others)

Willingness to learn and commit to take action - don't just idly go through the TRAINING.

 

Meet the Instructor