This training is jointly organized by BITM and e-Soft Training
Training will be held in e-Soft Training.

OVERVIEW

Search Engine Optimization (SEO) is the process by which any website is brought in rank in a Search Engine. A beginner might ask what a search engine is. A search engine is a place in that found using the internet, which helps find websites when searched. A search engine is a like website bank. It contains infinity websites. There are many search engines.
For example:

• Google
• Bing
• Yahoo
• Ask
• Alo
• Baidu
• DuckDuckGo and many more

Amongst all these, Google is the most popular search engine and used by many. According to statistics, Google has about 1 billion active users every month. Google is a very user-friendly search engine, thus its popularity has created a standard boundary, which is almost impossible to reach by other search engines.

IMPORTANCE OF SEO

Search Engine Optimization or SEO in one the most crucial technique that you need to master for ranking a website in any search engine. In order to master it you must get the proper SEO Training in Bangladesh from an SEO Expert in Bangladesh, who is a lead trainer in a SEO Training center in Dhaka, and has worked for a SEO Firm in Bangladesh. If you do not know the proper techniques of doing SEO on a website, the website will not rank in a search engine. There are many methods and ways to rank any website in a search engine. Our SEO Training in Bangladesh will show and teach all the methods that can be used for ranking any website in a search engine. We feel that it is necessary for a SEO Expert in Bangladesh to know all the methods of SEO that can be beneficial for ranking any website in a search engine. Thus, our SEO Training in Bangladesh focuses on both organic and paid campaign methods of ranking any website. What is organic method? Organic method of SEO is that method that is done without any investment on marketing campaign. In other words, it is the method of using free tools and websites for ranking any website in Google. All the freelancers around the world mostly follow this organic method. This method of SEO takes quite a good amount of time. However, the result that is obtained using the organic method is very much beneficial and effective than any other methods as it provides a long lasting positive result that the client wants. Paid campaign is that method of marketing where you need to pay the search engine money to show you website in the first page of that search engine you paid. A certain amount of money keeps on being deducted as visitors come and visit your site. This quick method of ranking is not very effective at all and provides a result that is helpful for a very short term. Our SEO Training in Bangladesh do not suggest you this method of doing SEO on your clients work. We only suggest those methods that have a long time positive impact on the client’s website benefiting both the SEO Expert in Bangladesh as well as the business of the clients.

Course Outline

01.Introduction

1. What is seo? 
2. How search engine works?
3. Introduction of serp 
4. Different types of seo?
5. White hat & black hat seo

02.Keyword Research

1. What is Keywords?    
2. Why you need to do Keyword Research?
3. Different types of keyword?
4. Keyword Match Types.
5. What is Keyword Density?      
6. What is Keyword Stuffing?     
7. Keyword Research tools.
8. How to do Keyword Research?
9. Keyword Competition Analysis

03.Domain & Hosting

1. What is Domain?
2. What is Hosting?
3. Domain Research tools
4. Exact Match Domain (EMD)
5. Expired Domains

04.On-Page Optimization

1. Title Tag
2. Meta Tag
3. URL
4. Heading Tag
5. Anchor Text
6. Image Optimization     
7. Content Optimization

05.Local SEO       

1. What is Local SEO?      
2. How local search works?
3. What is GMB?
4. How to find your local business in Google Map
5. Local Keyword Research
6. On-Page SEO for Local Business

06.WordPress Site Building

1. Introduction to cPanle            
2. What is Webmail
3. How to Install WordPress
4. WordPress Theme
5. WordPress Plugin
6. Page & Post
7. How to create Menu
8. Create a complete responsive website

07.Off-Page Optimization

1. What is Backlink           
2. Do-follow & No-Follow
3. Blog Commenting
4. Q/A
5. Social Bookmarking    
6. Guest posting
7. Directory Submission

08. Google Search Console & Google Analytics

1. How to add your website to Search Console
2. How to add your website to Google Analytics
3. Basic Discussion on Google Search Console
4. Basic Discussion on Google Analytics

09. Freelancing Workshop / How to earn money from online     

 

 

Curriculum