This Digital Marketing professional training course aims to provide candidates with the skills and knowledge necessary in planning digital marketing campaigns.
This training is jointly organized by BITM & UY LAB
Training will be held in UY LAB.
This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.
Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
Course Outline :
CLASS |
Digital Media Basics |
1 |
Introduction to Digital Marketing How to structure your marketing plan How to segment your audience How to segment your channels Home Work |
|
Website Optimization as a Marketer |
2 |
How website should look like from Marketing point of view Content Structure How to Audit Tools and Resources Home Work |
|
Search Engine Optimization |
3 |
SEO Basic How Keywords and SEO works SEO Opportunities Tools and Resources |
4 |
Keyword Research Onpage SEO Technical SEO Tools and Resources |
5 |
OffPage SEO Best and Smart Practice of Link Building Competitor Analysis Tools and Resources Home Work |
|
Social Media Marketing |
6 |
Social Media Marketing (Organic) How Social Media works Opportunities Why Content Goes Viral? Tools and Resources Audience Research |
7 |
Facebook Advertisement Basic Business Manager Account Creation and Ad Account Set up Pixel Setup Ad Creation Tools and Resource Home Work |
|
Email Marketing |
8 |
Email Marketing Concept Lead Collection Email Best Practice Segmentation Strategy |
9 |
Tools and Resources Email Campaign Setup Report and Analysis Home Work |
|
Google Analytics & Webmaster |
10 |
Analytics and Webmaster Tool Basic Goal and Event Tracking Advance Practice Backlink Analysis Data Analysis Home Work |
|
Google Adwords and Display Ads |
11 |
Google AdwordsBasic Why Adwords Live Campaign Setup Best Practice Tools and Resources Home Work |
|
YouTube Marketing |
12 |
Why Video Marketing? YouTube Content Creation Keyword Research Tools and Resources |
13 |
Optimize YouTube Channel Like a PRO YouTube Ranking Factors Research and Analysis Conversion Related Tips, Quick Money Generate Tips Home Work |
|
Mobile Marketing |
14 |
Difference Between Email and SMS Marketing Similarity Between Email and SMS Marketing Best converting SMS Strategy for Long Run Home Work |
|
Content Marketing |
15 |
How to be viral With Content Advantage of Blogging How to Generate more Shares and Engagements Home Work |
|
Earning Scopes With Your Digital Marketing Skills |
16 |
How Can We Earn as a Digital Marketer What is Passive Income What Next? Exam |
Module | Professional Digital Marketing | 48 Hrs |