Professional Digital Marketing

Professional Digital Marketing

This Digital Marketing professional training course aims to provide candidates with the skills and knowledge necessary in planning digital marketing campaigns.

course at a glance

  • Date : 21 Apr - 16 Jun 2018
  • No. of Classes/ Sessions : 16
  • Total Hours : 48
  • Last Date of Registration : 21 Apr 2018
  • Class Schedule :
    • Saturday - 6 pm - 9 pm
    • Monday - 6 pm - 9 pm
  • venue : 31 Mohakhali Commercial Area Colombiya Super Market,4 th Floor Wirless Gate Banani, Dhaka1213

Price: TK. 14,000

This training is jointly organized by BITM & UY LAB

Training will be held in UY LAB.


This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.


Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Course Outline :


CLASS

Digital Media Basics

 

 

1

  Introduction to Digital Marketing

  How to structure your marketing plan

  How to segment your audience

  How to segment your channels

  Home Work

 

Website Optimization as a Marketer

2

  How website should look like from Marketing point of view

  Content Structure

  How to Audit

  Tools and Resources

  Home Work

 

Search Engine Optimization

 

3

  SEO Basic

  How Keywords and SEO works

  SEO Opportunities

  Tools and Resources

4

  Keyword Research

  Onpage SEO

  Technical SEO

  Tools and Resources

5

  OffPage SEO

  Best and Smart Practice of Link Building

  Competitor Analysis

  Tools and Resources

  Home Work

 

Social Media Marketing

6

  Social Media Marketing (Organic)

  How Social Media works

  Opportunities

  Why Content Goes Viral?

  Tools and Resources

  Audience Research

7

  Facebook Advertisement Basic

  Business Manager Account Creation and Ad Account Set up

  Pixel Setup

  Ad Creation

  Tools and Resource

  Home Work

 

 

Email Marketing

8

  Email Marketing Concept

  Lead Collection

  Email Best Practice

  Segmentation Strategy

9

  Tools and Resources

  Email Campaign Setup

  Report and Analysis

  Home Work

 

Google Analytics & Webmaster

10

  Analytics and Webmaster Tool Basic

  Goal and Event Tracking

  Advance Practice

  Backlink Analysis

  Data Analysis

  Home Work

 

Google Adwords and Display Ads

11

  Google AdwordsBasic

  Why Adwords

  Live Campaign Setup

  Best Practice

  Tools and Resources

  Home Work

 

YouTube Marketing

12

  Why Video Marketing?

  YouTube Content Creation

  Keyword Research

  Tools and Resources

13

  Optimize YouTube Channel Like a PRO

  YouTube Ranking Factors

  Research and Analysis

  Conversion Related Tips, Quick Money Generate Tips

  Home Work

 

Mobile Marketing

14

  Difference Between Email and SMS Marketing

  Similarity Between Email and SMS Marketing

  Best converting SMS

  Strategy for Long Run

  Home Work

 

Content Marketing

15

  How to be viral With Content

  Advantage of Blogging

  How to Generate more Shares and Engagements

  Home Work

 

Earning Scopes With Your Digital Marketing Skills

16

  How Can We Earn as a Digital Marketer

  What is Passive Income

  What Next?

  Exam

Curriculum

Module Professional Digital Marketing 48 Hrs

Tentative Class Start

21st April, 2018

Available Seat

10 / 24

who can join

Having the basic idea about computer system.

Meet the Instructor